The Arena Amphitheater is one of Pula's main attractions and is a popular place to go shopping. Right next to the Arena are a number of vendors selling souvenirs, including t-shirts, magnets, Istrian musical instruments and other symbols of Croatia.

The Istria region, and Pula in particular, is famous for its variety of olives, olive oil and other agricultural products. Saxa sells a number of products specific to the country's climate and traditions. Here you can find locally produced or harvested honey, truffles and wine.

Sergijevaca Shopping Street is one of Pula's most crowded streets, due to the number of cafes, gift shops, markets and boutiques located in the area. Because streets in Pula are quite narrow, Sergijevaca Street creates the impression of a one big store with different departments.

Pula is known for its oils and herbs, and Aromatica sells perfumes, eau de toilettes and soaps made from these and other natural ingredients. Here you can mix your own combination of oils to create your own unique scent. The shop is the perfect place to buy a gift, and wrapping services are provided.

Zigante Tartufi is an internationally-renowned truffle shop. It is the country's leading producer of specialty truffles. The family that owns the business uses a unique technology for preparing these sweets. The shop also sells olive oil and famous Istrian wine.

The City Farmers' Market is the main market in Pula. Farmers from neighboring areas sell their goods here. Some of the products found here include local fruit and vegetables, a variety of olive oils, honey, spices and many other tasty items. You will find the lowest prices in the city at this market.

The Fish Market is one of the most popular markets in Pula. Here you can find all kinds of fish for sale, and the prices remain low due to fierce competition among the local vendors. All the fish sold in this market is fresh. In addition to fish, there are also crustaceans, shrimp and other seafood available here.