Article (A) guide: Quadrilatero della Moda - 1

Quadrilatero della Moda - 1
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Fashion is synonymous with Milan and the “Quadrilatero della moda” (really, a Golden Rectangle) is the district where the most famous fashion brands have their showrooms and ateliers. The 4 sides of the Quadrilatero are via Montenapoleone, via Manzoni, Via della Spiga and Corso Venezia but within the area other important streets deserve a visit. This is where you can find the roots of the Milanese upper class culture.

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Guide Name: Quadrilatero della Moda - 1
Guide Location: Italy » Milan
Guide Type: Self-guided Walking Tour (Article (A))
# of Attractions: 10
Tour Duration: 2.0 hour(s)
Travel Distance: 0.7 km
Author: Morena Menegatti
Author Bio: Morena Menegatti is a journalist who's been working for over 20 years in the communication field, developing important experiences on traditional and digital media (internet, sat tv, web tv, radio, newspapers and magazines), focusing on different audiences. She's been dealing mainly with tourism, technology and social and multimedia communication. She lives between Milan, Rome and Ferrara, in Italy, and loves travelling and photographing.
Via Montenapoleone

1) Via Montenapoleone

Via Montenapoleone, in Milan, has always been considered as the heart of fashion and, for sure, the district of the city that people were supposed to enter following unwritten, but very clear, elegance codes. This was the so-called “Quartier de Riverissi”, where well-mannered gentlemen used to “riverire” (in English, “to pay their respects to”) women, raising or taking off their hats when meeting ladies along the way, and where women in the Fifties started wearing silk tights and...
Fratelli Pederzani, Gioielli

2) Fratelli Pederzani, Gioielli

Opulence in via Montenapoleone is evident since you take your very first steps in the street. At number 1, in fact, in 1947 Gino Pederzani took over an old stamps shop and started his activity as a jeweller. In 1963 the “Gioielleria Pederzani” (Pederzani Jeweller’s shop) incorporated the next door famous coiffeur Giusto and became as big as it is today. This family run business reached the pinnacle of success in the 70s, when they started selling heart-shaped and Fancy Yellow diamonds,...
Ars Rosa

3) Ars Rosa

Since 1952 Ars Rosa by Bettina Rossi is the boutique of underwear in Milan. Ladies are fascinated by her exquisite taste for elegance. Her lingerie, almost all in silk, but also featuring clothes in shiny satin and linen, is embellished with hand made embroidery, Valencienne laces and broderie anglaise. Made to measure cachemire knitted dressing gowns are warm, soft and in bright colours. Entering Ars Rosa means looking for the right balance between glamour and charm, for those women wishing...
Larusmiani

4) Larusmiani

This internationally famous Italian brand was born from an idea of Guglielmo Miani, an Apulian tailor who arrived in Milan in 1922 setting up his own atelier in Via Manzoni, on the ground floor of Palazzo Borromeo d’Adda, after an apprenticeship period to a tailor’s workshop in Corso Vittorio Emanuele. His atelier was named Larus, after the Latin name of the seagull whose waterproof plumage was intended to remind the raincoats thanks to which Miani won his fame. He dressed journalists,...
G. Lorenzi, coltellinaio

5) G. Lorenzi, coltellinaio

The art of grinding is old in Milan, dating back to 1929, when the Lorenzi family started its tradition in town opening the “Lorenzi cutlery shop” in Via Montenapoleone. Over the years, their activity evolved into handcrafting their own knives, authentic masterpieces especially demanded by experts and collectors from all over the world. Their “love for blades” took the family also to put together a precious collection of over 4000 razors coming from all over the world, that you can visit...
Faraone

6) Faraone

At number 19, another famous Milanese jeweller had started working in 1945: Raffaele Faraone, whose brand dates back to 1919. Known for being a good judge of the elites tastes and talented with unbeatable creativity and taste, in 1960 Faraone decided to merge his charm with the experience of the Florentine Settepassi family, amongst the most skillful goldsmiths in Italy, who took over the brand the following year, keeping the name “Faraone”. In 2010 the new Faraone’s concept store in...
Gioielleria Cusi

7) Gioielleria Cusi

At the end of the 19th century jeweller Annibale Cusi founded here his jeweller’s shop soon becoming internationally known for his knowledge and capability to purchase the most precious stones on the market. His production was made of accurately chosen stones and pearls, assembled both through traditional techniques (such as chalck impressions) and innovative techniques. In 1915 Cusi became the official supplier of the noble Savoia family (kings of Italy until 1946) and today his descendants...
Mario Buccellati

8) Mario Buccellati

At number 23 of Via Montenapoleone, Mario Buccellati does not need any introduction. He’s probably the most famous jeweller in Milan. His family story begun in 1700, when Contardo Buccellati started working as a goldsmith in Milan and in 1903 Mario Buccellati revived the family tradition, apprenticing at Milan’s prestigious Beltrami & Beltrami. In 1919, Buccellati took over the firm, changing its name to Buccellati. International acclaim came when, exhibiting at Madrid’s 1920...
Armani Hotel

9) Armani Hotel

Seen from above, “King George”’s hotel has the shape of an A made of iron and glass. Open in November 2011 on top of his megastore, the Armani Hotel features 95 rooms (the largest in town), with breathtaking views on Milan, all provided with an entrance projected to protect from viewing what is inside. On the 7th floor people can enjoy a very high-end restaurant, a lounge, a bar and a SPA overlooking the city from the top floor of the building. The most innovative invention at Armani’s...
Arte della Seta

10) Arte della Seta

At the beginning of the 20th century this shop (in English, The art of Silk), was the temple of silk in Milan. Run by Mastro Giuseppe Lisio, both an artist and an entrepreneur of silk, it opened in 1924. After many years of experience in the silk-weaving sector, working for “Luigi Osnago” company in Milan, he opened his first shop in Florence in 1906, backed by a workshop with a small number of handlooms. Paintings by the greatest Italian artists, works of decorative art, and above all...

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