Article (A) guide: Quadrilatero della Moda - 2

Quadrilatero della Moda - 2
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Continue discovering Milan's Golden Rectangle shopping in unique historical shops which established here centuries ago, giving birth to the history of fashion. In this second half of the tour we'll enter Via della Spiga and its surroundings, finding out where Maria Callas's fashion designer had her atelier, entering Milan's fashion museum and having lunch where Italian and international fashion jet-set has.

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Guide Name: Quadrilatero della Moda - 2
Guide Location: Italy » Milan
Guide Type: Self-guided Walking Tour (Article (A))
# of Attractions: 11
Tour Duration: 2.0 hour(s)
Travel Distance: 1.8 km
Author: Morena Menegatti
Author Bio: Morena Menegatti is a journalist who's been working for over 20 years in the communication field, developing important experiences on traditional and digital media (internet, sat tv, web tv, radio, newspapers and magazines), focusing on different audiences. She's been dealing mainly with tourism, technology and social and multimedia communication. She lives between Milan, Rome and Ferrara, in Italy, and loves travelling and photographing.
Via della Spiga

1) Via della Spiga

Via della Spiga (in English, Ear street) is considered as one of the most magnificent streets of the world. As a pedestrian precinct, walking along its narrow path is simply amazing and should you do it by night, it would throw you in a dreamy atmosphere between lines of shining windows, just like Alice in Wonderland. Not sure where its name comes from, some suggest it refers to an ancient family called Spiga, while others point out that at number 22 a plate still reads: “all those asking for...
Piquadro

2) Piquadro

When Piquadro was founded in 1987 by Marco Palmieri, he still was a student who decided to produce leather goods for third parties. Ten years later, Piquadro becomes a brand which considers design, functionality and technology in professional and travel leather products as a must. Through the years they specialize in highly functional, technological, performing and innovative business bags and accessories whose design expresses all the originality and elegance of Italian style. Today, they make...
Sermoneta Gloves

3) Sermoneta Gloves

Sermoneta Gloves was born in Rome in the 1960’s as a family owned artisan workshop. Its founder, Giorgio Sermoneta, opened its first shop at the Spanish Steps exclusively specializing in gloves. Originally black or brown, gloves were used as a protection against cold rather than as a fashion accessory. Thanks to Giorgio Sermoneta, they were transformed into cult status accessories, for the first time coming in a multitude of colors and shades. Style, tradition, quality and research are...
Calzoleria Rivolta

4) Calzoleria Rivolta

Calzoleria Rivolta is an Italian brand whose story lies in the art of shoemaking, combining elegance, quality and style, recalling the most authentic Italian craft’s traditions and values. Its story began with the shop opened by Enrico Rivolta in 1883 in Via Gesù in Milan. From the very beginning, Calzoleria Rivolta stood out for its ability to satisfy the most exacting customers with its exquisitely handcrafted shoes made to measure. Over a century later, Calzoleria Rivolta’s shop is today...
D&G's old fashioned barber shop

5) D&G's old fashioned barber shop

Dolce & Gabbana’s barber shop is the special place you should attend to have a “designer” old style shave. The shop itself has a contemporary look, embellished by two ancient armchairs. It’s built on two levels: downstairs you’ll find all most recent fragrances for men while upstairs is the salon managed by Roberto Cacciola. The idea is to revive the old tradition of manual razors shaving that long survived in Italy but apparently lost appeal in latest years due to more and more...
Bagutta restaurant

6) Bagutta restaurant

Bagutta’s custom is amongst the most exclusive in Milan. Models, tailors, designers, singers, poets, writers, editors, painters, journalists, photographers, actors and actresses, politicians: the Italian and worldwide elite chooses this ancient and truly typical Milanese restaurant at lunch or dinner. Such cultural environment was fertile ground to found the very first Italian literary prize, named after the restaurant. The Bagutta Prize was born in 1926 and since then Bagutta’s regular...
Palazzo Morando

7) Palazzo Morando

Fashion is not meant to be frozen in a museum, but at the same time Milan couldn’t avoid having a place to celebrate the history of vogue. Morando Attendolo Bolognini palace, better known as “Palazzo Morando” is the best place Milan could find for this purpose, both for the fantastic location within the “Quadrilatero della Moda” and for the XVIII century building already hosting the “Museo di Milano”, including a series of paintings representing the evolution of the city. After the...
Biki's former atelier

8) Biki's former atelier

Between the 40’s and the 60’s the Italian queen of fashion certainly was Elvira Leonardi Bouyeure, better known as Biki. Excellent couturière, but also mistress of life and manners, she became the dressmaker of all the upper-class ladies of Milan. Her major testimonial was Maria Callas of whose transformation into the chic and refined lady she had become was due to Biki’s education to elegance lessons. With Germana Marucelli and Jole Veneziani, Biki’s been one of the creators of “made...
Via Gesù

9) Via Gesù

Right in the heart of Italy’s sleekest and most fashionable shopping district, this street “hides” a XV century former nunnery kept by “Suore del Gesù”, now home to the Four Seasons Hotel (8, Via Gesù), where Brioni, the exclusive brand of tailored and made-to-measure clothing, holds a suite for his special customers. His atelier is at number 2, but no brand is visible from the street. Only a precious cedarwood sculpture representing a man’s jacket overlooks the street from an...
Museo Bagatti Valsecchi

10) Museo Bagatti Valsecchi

Between Via Santo Spirito and Via Gesù there’s a splendid dwelling place dating back to 1883, but inspired by the XVI century’s Lombard luxury houses. It’s called Museo Bagatti Valsecchi and it’s the ancient house of the noblemen Fausto and Giuseppe Bagatti Valsecchi. The Bagatti Valsecchi brothers were so fascinated by the Renaissance that the whole house was furnished with precious pieces of that period. The atmosphere is very involving: while walking from room to room everything...
Via Borgospesso

11) Via Borgospesso

Literally translatable as “thick suburb”, this street was once a very crowded suburb, with houses leaning one against the other, and when you walk along it you still feel the sensation to be in a small Italian village, with people keeping the TV at full volume. The only difference is that here it’s more likely you hear some English channels. At number 12, where the Bice Restaurant, pioneer in proposing Tuscany cuisine in Milan, has been located since 1939, a plate mentions Neera, (pen name...

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