Entertainment Center, Moscow

Entertainment Center Arbat 16, currently promoted as “Fairy Tales Arbat 16” (Сказки Арбат 16), is an indoor entertainment complex aimed mainly at families, children, and visitors interested in interactive attractions.

Rather than operating as a conventional arcade, the center consists of themed environments created for exploration, play, unusual visual experiences, and photography. Its compact indoor setting allows visitors to experience several different concepts during one visit. The center features four main attractions. Giant’s House uses oversized household objects to create the impression that visitors have become miniature. Alice Through the Looking Glass is a maze inspired by Lewis Carroll’s stories, while World of Emotions combines colorful installations with interactive elements and photo opportunities. Escape from the Jungle offers a neon-themed maze featuring representations of exotic animals. Tickets are available for different combinations of attractions, including admission covering all four areas. The venue emphasizes active participation, with installations designed to be entered, touched, explored, and photographed rather than simply observed. Many rooms use unusual proportions, lighting effects, mirrors, bright colors, and themed decorations to create playful settings.

Because the attractions are indoors, the center can also provide an alternative activity during poor weather or a break from outdoor sightseeing. Its interactive exhibits are particularly suited to families seeking entertainment alongside the historical and cultural attractions of the surrounding Arbat district.