Juventus Stadium, Turin

The Juventus Stadium, officially known as the Allianz Stadium, is one of Turin’s most modern landmarks and a must-see for football enthusiasts visiting the city. Opened in 2011 on the site of the old Stadio delle Alpi, it represents a new era for Juventus, Italy’s most successful football club. Unlike many large arenas, the stadium was designed to bring fans close to the action, with no running track and steeply angled stands that ensure excellent visibility from every seat. Its capacity of around 41,500 makes it more intimate than many European stadiums, but this design creates a lively and intense atmosphere during matches.

Architecturally, the Juventus Stadium blends modern design with advanced technology. Its distinctive roof structure, supported by two towering white masts, gives it a recognizable silhouette, while energy efficiency was a key consideration in its construction. It was the first stadium in Italy to be owned outright by a club, marking a shift in Italian football infrastructure. The venue quickly became known for its sustainability measures and fan-friendly facilities, making it one of the most admired stadiums in Europe.

Beyond football, the stadium offers much to explore for visitors. It houses the Juventus Museum, which traces the club’s rich history through trophies, memorabilia, and interactive exhibits. There is also a shopping area, restaurants, and guided experiences that allow fans to walk through the locker rooms, tunnel, and pitchside. Even on non-match days, it is a lively destination that combines sport, culture, and entertainment.

For tourists in Turin, a visit to the Juventus Stadium offers more than just a look at a football ground. It provides insight into Italian sporting culture, the passion of Juventus supporters, and the city’s ability to blend tradition with innovation. Whether you attend a thrilling Serie A match or simply explore the facilities, the stadium stands as both a modern icon of Turin and a symbol of Juventus pride.