Prestigious Cannes is a Lot more Down to Earth than It Seems, Cannes, France

Everything that happens in Cannes has to be prestigious, including its famous annual Film Festival. The Oscars definitely attract the masses. The acclaimed Cannes Film Festival seems to be more distinguished and typically taken into much higher regard than the Oscars itself. Or perhaps I personally like it a lot more because it’s not so focused on the American Hollywood Industry, and tends to showcase films from all over the world, regardless of language, budget or genre. I would say that this highly prestigious and glamorous event is, ironically, also more inclusive and diverse. Whilst the Oscars are more commercially focused, the Palme d’Or isn’t afraid to award what is unconventional and experimental.

Funny enough, Cannes also hosts just a month after the Film Festival one of the most, if not the most, highly regarded event of the year for those who work in the Advertising Industry, like myself. I have not been able to attend – a privilege reserved for those a lot more senior than me – but I always hear about it with a pang of jealousy. During the Cannes Advertising Festival, huge tech names from around the world take their spot by the beachside, to promote their innovation, and their tech and, this year I’ve heard, talk about the greatest buzzword of all – AI. ...... (follow the instructions below for accessing the rest of this article).