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94 Baker Street, London

94 Baker Street, London

Site of the Beatles' first Apple venture which, in Paul's words, was to be “a beautiful place where beautiful people can buy beautiful things.”
How it all started is not very clear, but in September 1967 the Beatles gave three Dutch designers (who became known as the "Fool") £100,000 to design and stock their new Apple boutique.

Across the entire front and side of the store, a huge psychedelic mural was painted in hippie fashion – with rainbows and other psychedelic imagery – before complaints from local merchants were made and the mural had to be whitewashed over (it's presumably still there under the paint).
The boutique itself opened in December 1967, with the launch party attended by John Lennon and George Harrison with their wives, as well as Eric Clapton, Cilla Black, Kenneth Tynan, and others, who were seen sipping apple juice as the shop had no alcohol license.

The stock was mostly comprised of fashion garments and accessories aimed at young people – all at the cutting edge of hippie chic – but turned out to be a financial disaster because it was instantly plagued with shoplifting, carried out by both customers and staff.

Only 8 months after the boutique opened, the Beatles got fed up with it and closed it down, taking the best of the remaining stock for themselves. On Tuesday morning, 30 July 1968, they threw open the doors and invited the public to help themselves to the rest.

This sight is featured in a self-guided walking tour of London, England within the mobile app "GPSmyCity: Walks in 1K+ Cities" which can be downloaded from iTunes App Store or Google Play. Please download the app to your mobile phone or tablet for travel directions for visiting this sight. The app turns your mobile device to a personal tour guide and it works offline, so no data plan is needed when traveling abroad.

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94 Baker Street on Map

Sight Name: 94 Baker Street
Sight Location: London, England
Sight Type: Attraction/Landmark
Guide(s) Containing This Sight:

Walking Tours in London, England

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