94 Baker Street, London

94 Baker Street, London

Site of the Beatles' first Apple venture which, in Paul's words, was to be “a beautiful place where beautiful people can buy beautiful things.”

How it all started is not very clear, but in September 1967 the Beatles gave three Dutch designers (who became known as the "Fool") £100,000 to design and stock their new Apple boutique.

Across the entire front and side of the store, a huge psychedelic mural was painted in hippie fashion – with rainbows and other psychedelic imagery – before complaints from local merchants were made and the mural had to be whitewashed over (it's presumably still there under the paint).

The boutique itself opened in December 1967, with the launch party attended by John Lennon and George Harrison with their wives, as well as Eric Clapton, Cilla Black, Kenneth Tynan, and others, who were seen sipping apple juice as the shop had no alcohol license.

The stock was mostly comprised of fashion garments and accessories aimed at young people – all at the cutting edge of hippie chic – but turned out to be a financial disaster because it was instantly plagued with shoplifting, carried out by both customers and staff.

Only 8 months after the boutique opened, the Beatles got fed up with it and closed it down, taking the best of the remaining stock for themselves. On Tuesday morning, 30 July 1968, they threw open the doors and invited the public to help themselves to the rest.

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94 Baker Street on Map

Sight Name: 94 Baker Street
Sight Location: London, England (See walking tours in London)
Sight Type: Attraction/Landmark
Guide(s) Containing This Sight:

Walking Tours in London, England

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Harry Potter Walking Tour I

Harry Potter Walking Tour I

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Tour Duration: 2 Hour(s)
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London Introduction Walking Tour

London Introduction Walking Tour

London emerged as a humble settlement on the outskirts of the great Roman empire in the 40s AD. Originally known as Londinium, it was only the second incarnation of that village that survived. The first one burned to the ground at the hands of local tribesmen. In the course of two millennia since, London has evolved progressively first to become the capital of the Roman province of Britannia, then...  view more

Tour Duration: 2 Hour(s)
Travel Distance: 4.2 Km or 2.6 Miles
Beatles London Walking Tour

Beatles London Walking Tour

Perhaps one of the most famed and influential bands of all time, whose music has transcended generations, The Beatles continues to be a source of entertainment many decades after the group was formed (1960) and split up (1970).

"The Fab Four" – John Lennon, Paul McCartney, George Harrison and Ringo Starr – all came from Liverpool, but London was indeed their home-base. As the...  view more

Tour Duration: 3 Hour(s)
Travel Distance: 4.9 Km or 3 Miles
Harry Potter Walking Tour II

Harry Potter Walking Tour II

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On Part II of the self-guided Happy Potter Walking Tour, you...  view more

Tour Duration: 2 Hour(s)
Travel Distance: 4.1 Km or 2.5 Miles
South Bank Walking Tour

South Bank Walking Tour

The South Bank is a stretch of the Thames in London that is beautiful to walk through because there are so many iconic and magnificent things to see along the way. A lively and ever-changing area at the heart of London’s cultural scene, it also has the advantage of offering views across the Thames to some of the most famous buildings anywhere. The Palace of Westminster is the major feature in...  view more

Tour Duration: 3 Hour(s)
Travel Distance: 4.8 Km or 3 Miles
City of London Walking Tour

City of London Walking Tour

The City of London is the capital’s historic and financial heart, sitting on top of the original Roman center of commerce, known as the ancient Roman city of Londinium, established in 43 AD. In this neighborhood colloquially known as the Square Mile (as it is 1.12 square miles in area), the Roman and medieval remains stand side by side with 21st century architecture.

The Tower Bridge and the...  view more

Tour Duration: 2 Hour(s)
Travel Distance: 2.9 Km or 1.8 Miles

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