Farmacia di Santa Maria Novella, Florence

Farmacia di Santa Maria Novella, Florence

What to buy here: Refined Scents, Exquisite Liqueurs, Soap Bars.

In Italy, we’re used to think of a pharmacy as a place where you’re supposed to buy medicines. Well, in Florence there’s a special one, worth being visited especially when you’re not ill. It’s called Farmacia di Santa Maria Novella (or Officina Profumo Farmaceutica di Santa Maria Novella) and it’s the oldest continuously-running pharmacy in Europe. It has always been making great perfumes, delicious and rare home distilled liqueurs, beauty creams, soaps, satchels of potpourri and even a remedy for fainting, all of them coming in Art-Deco, gothic-lettered packaging. Refined scents include one for women called “Angels of Florence” (80 euros the 100 ml bottle). This fragrance was launched in 2006 to honor the 40th anniversary of the Arno river flood that destroyed numerous cultural works in Florence, including close to a million books in the Biblioteca Nazionale. This perfume’s name was kept in English as it is dedicated to the so-called “angels of mud”, that is hundreds of young foreigners who came to Florence to help rescue victims and save the city’s cultural heritage. Should you be looking for exquisite liqueurs, instead, you may want to try “Elisir di rose”, whose roses original flavor makes its taste extremely delicate, and “Alkermes”, a highly alcoholic Florentine liqueur, red in color, which is reputed to have been a secret recipe of the Medici family and which is nowadays specifically used to make “zuppa inglese”, a very typical Italian dessert. Pricing starts at 17,50 euros for the smallest bottle (100 ml). If you’re intended to buy soap bars, you will be spoiled for choice as they come in tenth of possible scents and packaging. Pomegranate or milk single bars (200 gr. each) cost 12 euros. The Farmacia di Santa Maria Novella’s products are amongst the most wanted original presents you may find in Florence. Open daily from 9.30 am to 7.30 pm, the Farmacia di Santa Maria Novella is in Via Della Scala, 16.

This sight is featured in a self-guided walking tour of Florence, Italy within the mobile app "GPSmyCity: Walks in 1K+ Cities" which can be downloaded from iTunes App Store or Google Play. Please download the app to your mobile phone or tablet for travel directions for visiting this sight. The app turns your mobile device to a personal tour guide and it works offline, so no data plan is needed when traveling abroad.

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Farmacia di Santa Maria Novella on Map

Sight Name: Farmacia di Santa Maria Novella
Sight Location: Florence, Italy
Sight Type: Shopping

Walking Tours in Florence, Italy

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Tour Duration: 1 hour(s)
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