Hubertus Loden Steinbock, Innsbruck

Hubertus Loden Steinbock, situated in Innsbruck, is a prime example of Austrian traditional clothing, attracting visitors keen on immersing themselves in the country's cultural fabric. This esteemed boutique boasts a wide array of dirndls, a quintessential element of Austrian national attire with roots in historic Alpine and peasant dress.

Established in 1938 by Josef Payr and his wife Thusnelda in Telfs, Tyrol, Hubertus Loden Steinbock has evolved into a family legacy spanning three generations. Presently led by Joseph Payr, the company remains faithful to its founders' commitment to superior craftsmanship and materials. Their dedication is evident in their insistence on sourcing the finest materials from Austria, Germany, Italy, and Switzerland, expanding their offerings beyond traditional garments to include modern items like coats, jackets, and trousers.

Central to Hubertus Loden Steinbock's ethos is a profound respect for traditional costume as a cultural gem. The brand strives to preserve this heritage while embracing modernity, ensuring its designs retain authenticity and relevance. Headquartered in Rum, near Innsbruck, the company fosters collaboration across all aspects of its operations.

Sustainability and attention to detail are fundamental values at Hubertus Loden Steinbock. The company emphasizes sustainable practices and nurtures respectful relationships with production partners, whose skilled craftsmanship underpins the brand's success. By utilizing natural materials such as high-quality loden, boiled wool, and wool fabrics, along with sustainable linen and cotton, the brand not only contributes to Alpine landscape preservation but also ensures its fashion items stand out for their quality and distinctive aesthetic.