World of Coca-Cola, Atlanta (must see)

As you step into the World of Coca-Cola, you’re entering a museum-style attraction devoted to the history, advertising, and global reach of the Coca-Cola brand—and the visit usually starts immediately with a complimentary drink in the lobby. Staff then direct visitors into The Loft, where, in small groups, an ambassador highlights stories connected to a wide range of historical and international artifacts. After this, visitors are typically queued together and guided into the Coca-Cola Theater for a short, six-minute introductory film.

Once the theater doors open, the visit becomes primarily individual. The route funnels you into the first-floor galleries, but you can move at your own pace through Coca-Cola Stories, an immersive history experience built around artifacts and photo-style moments. Continue forward to the Vault of the Secret Formula, a theatrical stop that plays up the lore and mystery around the closely guarded recipe.

After the Vault, follow the posted exit path into Icons, where the brand’s cultural footprint takes center stage—and this is also where you can usually meet and take photos with the Coca-Cola Polar Bear. Before you head upstairs, watch for Beverage Lab: it’s designed around the “science and creativity” of drinks and includes tastings that feel more experimental than the main tasting hall.

Next, take the stairs or elevator up to the second floor for the more “hands-on” stretch of the visit. Look for The Studios, an interactive area focused on Coca-Cola’s influence on art, music, fashion, sports, and entertainment. Nearby, you can step into Scent Discovery, which explores how smell shapes taste. When you’re ready for the big finale, follow the crowd flow toward the 3D motion-effects theater, then continue onward to Taste It!, the large tasting hall where you can sample 100+ Coca-Cola beverages organized by world regions. Once you finish in Taste It!, follow the exit signage into the Coke Store, which is usually positioned as the last stop and is stocked with branded souvenirs and collectibles.

Tip:
Buying tickets online in advance or using CityPASS can help reduce wait times, especially during busy weekends and peak travel seasons