NewsMuseum, Sintra

The NewsMuseum, located in Sintra's Historic Centre, is Europe’s largest media and communication experience. Occupying the former facilities of the Toy Museum, this innovative space blends history, technology, and interaction to showcase the evolution of journalism and its impact on society. Inaugurated on 25 April 2016 by the President of Portugal, Marcelo Rebelo de Sousa, the museum draws inspiration from Washington D.C.'s Newseum.

The museum offers an engaging journey through over 25 thematic areas, spanning three floors. These exhibits explore Portugal’s and the world’s history through the lens of media coverage, featuring more than 300 consultation articles and 16 hours of interactive content. Visitors can delve into pivotal historical events, war reporting, and societal conflicts, while also reflecting on the evolution of "bad news." The experience is fully bilingual, with all content available in Portuguese and English.

A highlight of the visit is the statue of journalist and writer Eça de Queiroz, positioned outside the museum, staring thoughtfully at his smartphone—a nod to the ever-evolving nature of media. Inside, modern equipment allows visitors to interact with radio and television platforms, giving them the chance to participate in storytelling.

Since its inception, the NewsMuseum has expanded its offerings, including the “Macho Media” exhibit, launched in 2017, which focuses on media milestones in the fight against machismo and female emancipation. Additionally, the museum promotes media literacy through its library, developed in collaboration with Chiado Editora.

With its strong technological foundation and dedication to media literacy, the NewsMuseum invites visitors to not only observe but also actively engage with the stories that shape our world, making it a must-visit destination for media enthusiasts and history buffs alike.