Paper Vision, Santa Cruz

Located in the heart of Downtown Santa Cruz, Paper Vision is a local shop, offering a vast and unique array of greeting cards, gifts, and more. A staple in the community since 1906, originally known as Plaza Stationery, it has evolved into a vibrant destination under the ownership of Rob and Yuko after the 1989 Loma Prieta Earthquake.

Paper Vision dedicates half of its space to greeting cards, providing an unparalleled variety. The store’s inventory spans a wide range of styles, from retro to contemporary, ensuring that there is something for every taste and occasion. Beyond cards, the store features an eclectic mix of toys, puzzles, science kits, die-cast cars, origami sets, figurines, kendamas, and yo-yo's, catering to all ages.

The store is not only a hub for unique products but also a supporter of local artists and community initiatives. By selling locally produced art and contributing to local schools and organizations, Paper Vision fosters a close-knit community spirit and encourages creative expression within the area.

The staff at Paper Vision are known for their friendliness and expertise. Knowledgeable about their expansive product line and the services they offer, including art and framing, they provide personalized attention to each customer, helping them find exactly what they need or desire.

Whether you are looking for the perfect card, a special gift, or just a unique find, Paper Vision promises a delightful shopping experience that captures the charm and creativity of Santa Cruz.