Paper Vision, Santa Cruz

As the name implies, Paper Vision has the best selection of cards (half of the store is devoted to greeting cards) and a large selection of original, cute gift items and bizarre things. This lovely paper store has a plethora of fun, interesting and unique items. Here you can find something you either want or need, no matter the age or personality. The staff is nice, friendly and very knowledgeable about their products and about the art and framing services. One of the few admirable places in downtown Santa Cruz, Paper Vision modestly shows what makes Santa Cruz unique.