Rua de João Tavira (João Tavira Street), Funchal

The bustling João Tavira Street (Rua de João Tavira), which runs parallel to a section of Blacksmiths Street (Rua dos Ferreiros), has been a notable landmark in Funchal since the late 16th century when it was included in the city plans. It was named after João Tavira, a notary who resided there during the 15th century.

This colonial-style street is a shopper's paradise, offering a variety of shopping and dining options. It boasts a vast selection of brands at great discounts, making it the perfect place for a shop-till-you-drop adventure. Although it was once a significant thoroughfare, the entire length of the street is now closed to automobile traffic.

One of the street's highlights is the Portuguese Pharmacy (Farmácia Portuguesa), one of the oldest pharmacies in Madeira. The pharmacy, which has a historical designation from the Municipality of Funchal, maintains its original furniture layout and ornate facade, attracting tourists.