Adamas, Yekaterinburg

Adamas opened in 1993, when many new jewellery brands were appearing across Russia. It grew steadily and today is one of the country’s largest jewellery retailers, with more than 200 stores in over 80 cities. The brand is best known for working in the mid-price range, offering jewellery that suits both daily wear and special events.

One reason for its stable quality is that Adamas makes its jewellery in its own factories. The company controls each step, from design to polishing. Its range includes more than 30,000 items in gold and silver, often set with diamonds or other precious stones. Every piece carries the Adamas stamp and official Russian assay marks, which confirm the metal’s purity. Basic information about stones and materials is usually provided at purchase, making the process clear for buyers.

The store layout is simple and easy to navigate, with jewellery arranged by type and material. Visitors can also ask for small personal touches, such as engraving a name or date. Adamas often offers cleaning and basic care services, which encourages long-term use rather than one-time purchase. For tourists, the store gives a clear picture of how modern jewellery retail works in Russia, combining large-scale production with personal service.