Avenida Zarco (Zarco Avenue), Funchal

Located in the heart of Funchal, Zarco Avenue (Avenida Zarco) is a beautiful and historically significant street that takes its name from João Gonçalves Zarco, the renowned Portuguese navigator and the first Captain of Funchal, who was one of the discoverers of Madeira. It is a popular tourist destination, offering a range of attractions including shops, cafes, restaurants, and historic sites.

The avenue boasts a diverse collection of shops and stores, catering to visitors with a wide variety of products and services. One of the main attractions of shopping on Avenida Zarco is the chance to purchase traditional Madeiran handicrafts, such as embroidery, lacework, and wickerwork. These crafts are unique to the island and serve as excellent souvenirs or gifts for loved ones. Moreover, several designer clothing, accessory, and jewelry stores showcase both high-end brands and one-of-a-kind pieces from local designers.

Zarco Avenue also features several historical buildings and monuments, such as the Palácio de São Lourenço, which was constructed between 1529 and 1540, and used to serve as the residence of the captain-general of Madeira. Additionally, visitors can admire the impressive statue of João Gonçalves Zarco, situated opposite the Banco de Portugal building.

The avenue is famous for its annual Carnival, which is one of the biggest events in Madeira and takes place every February. During the carnival, the avenue transforms into a colorful and lively parade of floats, music, and costumes, drawing visitors from all over the world.

Zarco Avenue is a must-visit destination in Funchal, as it provides a unique blend of history, culture, and entertainment, all set against the stunning backdrop of the sea and cityscape.