Müller, Nuremberg

Müller, founded in 1953, has grown from a small hairdressing business in Nuremberg into a prominent force in the retail industry, paralleling a typical American-style success story with a Swabian twist. Celebrating over 70 years of operation, Müller has transformed into a dynamic retail chain with 900 stores across Germany and internationally. This expansion includes double-digit annual openings, signaling a robust and continuous development at home and abroad.

Under the visionary leadership of its founder, Erwin Müller, the company pioneered a self-service drugstore concept in the early seventies, revolutionizing the industry's self-perception and setting new standards for retail. Müller's approach has far surpassed the American drugstore model it originally emulated, creating a unique shopping experience with a distinctive atmosphere.

In 1997, Müller expanded its portfolio by acquiring Obletter, one of Germany's largest toy manufacturers. This addition has enriched its product offerings, particularly at the Müller store on Königstraße in Nuremberg. This location is notable for its extensive range of toys, from traditional carved wooden dolls to modern video games, making it a prime destination for gift shopping.

Today, Müller is not just a retail store but a destination offering a wide variety of products in a welcoming and vibrant shopping environment. Whether it's health, beauty, toys, or everyday essentials, Müller continues to cater to the diverse needs of its customers, promising an engaging and fulfilling shopping experience.