Pier Approuch Attractions, Bournemouth

The Pier Approach in Bournemouth is a bustling family-friendly square filled with attractions that capture the essence of a British seaside holiday. Situated at the entrance to Bournemouth Pier, this lively area is ideal for families, with classic amusements like a merry-go-round for little ones and a mobile climbing wall that gives teens an adventurous challenge. Roller skating enthusiasts will also find a dedicated space to enjoy. On sunny days, this spot offers stunning views of the award-winning beaches, framed by clear blue skies, adding a vibrant background to the scene.

As you enter the pier, an amusement arcade greets you, along with various kiosks selling quintessential holiday goodies. If you forgot any beach essentials, there’s a small beach shop to help you gear up for a perfect day out. The Aruba Restaurant and Bar, overlooking the pier, provides an inviting spot to unwind with cocktails and a diverse menu. With outdoor seating, it’s a great place to relax and watch the world go by.

In 2014, the pier saw the opening of RockReef, an all-weather adventure activity center located in the former pier theatre. This indoor hub offers an exhilarating lineup of activities such as Clip ‘n’ Climb, the Highline aerial obstacle course, Pier Cave explorations, a Leap of Faith jumping challenge, and a vertical drop slide. For thrill-seekers, the Pier Zip Line-opened in September 2014-is the first pier-to-shore zip line in the world.

Toward the end of the pier is the Key West Restaurant, an ideal spot to relax with refreshing drinks or meals while taking in panoramic views of the ocean. Bournemouth Pier’s historic legacy adds depth to the experience, with its origins dating back to a modest wooden jetty built in 1855. Despite numerous reconstructions, storms, and even partial demolition during World War II, the pier has evolved to remain a cherished landmark. Today, it’s a vibrant mix of tradition and modern-day fun, perfect for a scenic seaside stroll and unforgettable memories.