Lego Shop, Hanoi

The LEGO Shop in Hanoi, situated near the scenic Hoan Kiem Lake, serves as an intellectual playground for children, encouraging creativity and imagination through the iconic LEGO bricks-a nostalgic symbol of childhood for many. This shop marks LEGO’s first official store in Vietnam, establishing a new hub for fun and educational experiences tailored for Vietnamese children.

The LEGO Shop epitomizes LEGO's commitment to creating engaging spaces for families and young children. The store’s design is both visually striking and thoughtfully interactive, ensuring that every visit is memorable. Among the key attractions is a life-size 3D model of a 1970s Ferrari sports car, meticulously assembled from colorful LEGO bricks, which was unveiled during the grand opening event.

Rohan Mathur, Marketing Director of LEGO Southeast Asia, highlighted the store's opening as a significant milestone. He emphasized LEGO's philosophy of "learning through play," and noted that the store is designed to offer unique, engaging, and creative experiences. This commitment is reflected in the store’s vibrant and inspiring setup, which aims to captivate both children and adults, making it a preferred destination for family outings in the Takashimaya Mall.