Novaya Zarya Perfume Shop, Moscow

Novaya Zarya is a Russian perfume and cosmetics company whose history began in 1864, when French perfumer Henri Brocard established a small soap-making business that developed into a leading perfume manufacturer of the Russian Empire.

After the 1917 Revolution, the factory was nationalized and renamed State Soap Factory No. 5. On November 1, 1922, it began operating as Novaya Zarya, meaning “New Dawn.” The company became known for perfumes, colognes, soaps, creams, and cosmetics produced throughout the Soviet period. Its best-known fragrance is Krasnaya Moskva (Red Moscow). Novaya Zarya traces its origins to 1913, when Brocard’s successor company introduced a perfume called The Empress’s Favorite Bouquet. The fragrance was later produced under the name Krasnaya Moskva. Belonging to the floral-aldehydic family, it remains in production today and represents one of the company’s strongest connections with its pre-revolutionary and Soviet heritage. Novaya Zarya’s branded shops sell established fragrances alongside newer products, including perfume, eau de parfum, eau de toilette, cologne, soaps, creams, body-care products, and gift sets. Historical names such as Krasnaya Moskva continue to appear beside contemporary ranges.

Visitors interested in perfume can therefore examine fragrances and cosmetics produced by a company whose manufacturing tradition extends back more than 160 years, connecting modern retail products with the history of Russian perfumery.