Trang Tien Plaza, Hanoi

Trang Tien Plaza is a commercial center in Hoan Kiem district, sitting on the site of the old Hanoi General Department Store, close to the Hanoi Post Office and overlooking Hoan Kiem Lake. This is not only one of the largest and most luxurious shopping centers in the city but also an iconic landmark. Designed in an elegant French architectural style, reflecting the beauty and delicate culture of the capital, this three-façade edifice offers more than 215,000 square feet (20,000 square meters) of office space, retail, coffee and food outlets.

The history of this prestigious shopping venue dates back to 1953 when the French Government sold what was then known as Maison Godard to foreign businesses, followed by a change of name to Grands Magasins Reunis. In 1959 it became the General Department Store of Hanoi City (aka General Merchandise) which sold products like fabrics, clothing, bicycles and spare parts, etc. In 1993, the Vietnamese Government took over the enterprise, however, the state-owned business proved unsuccessful and September 29, 1995 was the last working day of General Merchandise.

On April 30, 2000, marking the 25th anniversary of the liberation of South Vietnam, the new complex construction got underway, launched by another state-owned company. Following its completion after 18 months, the new Tràng Tiền Plaza Shopping Center saw the light of day, offering a broad range of products, from basic goods to luxury items. In 2005, owing to the lavish investment by IMEX PAN Pacific Group, Trang Tien Plaza got a new boost, becoming the first and only luxury shopping center in the country.

Today, this high-end mall is a home to more than 200 international brands such as Rolex, Burberry, Zegna, and others. Its 1st floor houses Louis Vuitton, Cartier, GUCCI, Dolce & Gabbana, and BVLGARI among others. On the 2nd floor you will find Versace, Dior, etc. The 3rd floor is given to gold, gems and cosmetics, while the 4th floor is all about menswear and accessories, as well as women's fashion, lingerie, sportswear, and leather goods. The 5th floor is taken up by CGV Cinema & Restaurant, and the 6th floor is dedicated to housewares and children's items.