City-chic fashion and shoes, luxury watches and exquisite jewelry... Everything money can buy is within reach inside the fancy shops of Salamanca – if you have deep pockets, that is. Even if you don't plan on making a purchase, window shopping is no crime and a nice excuse to wander around Calle de Serrano, known as Madrid's Golden Mile, home to every luxury brand you can possibly think of.

From Cartier, Chopard, and Bulgari to Tommy Hilfiger, Carolina Herrera, Prada, Gucci, and more, as well as Spain's largest department store chain El Corte Inglés, you'll find a treasure trove of renowned names along this prestigious thoroughfare. Originally named after military leader and politician Francisco Serrano, who resided here in 1868, Serrano Street is Madrid's equivalent of New York's 5th Avenue, Paris' Champs Elysees, or London's Bond Street. As such, it deserves to be high on the must-visit list of every genuine shopaholic.

Whether you're in Madrid for a quick day trip, a leisurely long weekend, or an extended holiday, exploring the local boutiques along Serrano Street is sure to yield the perfect souvenir. Otherwise, you can simply enjoy walking and soaking up the atmosphere without fear of getting hungry, as there are plenty of cute restaurants dotted throughout the area.

Established by Queen Isabel II in 1867, Madrid's impressive Archaeological Museum houses a vast collection of artifacts discovered during excavations throughout Spain, as well as pieces from ancient Egypt, Greece, and the Etruscan civilization.

Among the highlights are exhibitions on the ancient civilization of El Argar in Andalucía and a display of jewelry unearthed at the Roman settlement of Numantia, near Soria. The museum also showcases 7th-century AD gold votive crowns from Toledo province, Greek and Carthaginian coins, remarkable Roman mosaics including one from the 3rd century AD, and exquisite Islamic pottery. Keep an eye out for the Romanesque "Madonna and Child" from Sahagún, hailed as a Spanish art masterpiece.

In the museum gardens, visitors can descend a short flight of steps to encounter a faithful replica of the Cave of Altamira, famous for its Upper Paleolithic paintings gracing the walls and ceiling.

Why You Should Visit:
Following an extensive renovation, the museum's collections have been beautifully set out around a naturally illuminated central atrium. The labeling and video explanations, available in English and Spanish, provide valuable context for the exhibits. Grabbing a quick lunch in the downstairs cafeteria is convenient, and your ticket allows for re-entry at your leisure. The admission fee is reasonable, and the museum is usually quiet. Lockers are available for €1 each, ensuring you don't have to carry around heavy belongings.

Tip:
You can easily spend half a day here, but if you have limited time, get a leaflet showcasing the top 10 items and try to locate them. On Sunday mornings, admission is free (expect crowds), and children always enter for free.

Born in the mind of King Felipe IV in the early 1600s, this place began not as a park, but a royal escape hatch: the Buen Retiro, or “Pleasant Retreat.” A palace, gardens, and a hush from the noise of court life-French in style, Spanish in soul. While the original buildings are mostly gone now, the old ballroom and the Hall of Realms still remain, alongside 15,000 trees standing like green sentinels around a picturesque lake.

Retiro’s sprawling 330-acre dreamscape invites you to do anything but rush. Jog, rollerblade, cycle, row. Let a stranger read your fortune. Most importantly: walk-and keep walking. On Sundays, half of Madrid seems to drift here, as if pulled by an invisible thread, pacing the promenade in ritual procession.

Beside leisurely walks, there’s always something happening. Music pavilions echo with concerts. Panpipes flutter near the lake like Andean ghosts, while puppet shows unravel near the Alcalá Gate entrance during summer weekends.

And then there’s the Velázquez Palace, elegantly hosting art exhibitions that never charge a cent. The Crystal Palace, a glass cathedral glowing with quiet intensity. Casa de Vacas-the Cow House-pulses with plays and performances, mooing culture to anyone who’ll listen.

The grandiose statue of King Alfonso XII on horseback stares down the lake like he’s seen something you haven’t. Further south, the Fallen Angel himself sits in coiled ecstasy, reportedly the only public statue of Lucifer on Earth. It makes you wonder what else Madrid is hiding. Nearby, the Grove of the Absent whispers through 192 olive and cypress trees, planted in memory of those lost in the Atocha train bombings. Grief in rows, peace in shade.

Tip: Pack a picnic and smuggle in your own paradise. While the park offers dining options, they tend to be on the expensive side. Fortunately, there are plenty of quiet corners where you can settle in and enjoy your meal in peace.

Originally conceived as a headquarters for Spain’s postal and telegraph service, this grand building is a masterpiece of neo-Gothic and neo-Plateresque design. With its intricate white facade and towering pinnacles, it’s no wonder people often compare it to a towering wedding cake. In 2011, the addition of a shimmering glass dome to the central courtyard took its elegance to the next level. And let’s not forget the backdrop: the palace overlooks its namesake square and the world-famous fountain at its center-truly one of Madrid’s most recognizable symbols.

Just outside the main entrance, you can still spot a set of traditional brass letterboxes in the wall, each labeled with the names of various Spanish cities and provinces. While the building now serves as home to Madrid’s mayor and City Council, it’s much more than a seat of government. Thanks to its transformation into the CentroCentro cultural hub, visitors can immerse themselves in a revolving roster of exhibitions, concerts, and events that highlight contemporary art, cutting-edge design, and urban innovation. Inside, the palace is a visual feast, with intricately carved details, soaring ceilings, and expansive halls that showcase the artistic excellence of its era.

One of the main draws is the Mirador Madrid, a rooftop observation deck that offers an outstanding panorama of the city. From up here, you can soak in the sights of Gran Vía, Retiro Park, and historic neighborhoods stretching out to the horizon. By night, the illuminated tower turns into a beacon that adds a magical glow to the skyline.

For a perfect way to end your visit, head to the sixth-floor café-restaurant. Whether you’re craving a quick coffee or a hearty meal, you can savor the scenery alongside your refreshments.

As you wander along this street, take a moment to glance down at the ground, where brass letters have been set into the pavement, displaying quotes from renowned authors such as Galdós and Cervantes. The area, known as the Literary Quarter or the "neighborhood of Spanish writers", was once home to literary giants like Cervantes, Lope de Vega, and Quevedo during the 1600s.

Today, this bohemian and charmingly cobblestoned street offers a delightful mix of traditional taverns and trendy celebrity chef establishments. Brimming with thriving delicatessens and tapas joints, it offers visitors a chance to recharge and indulge in delectable bites and refreshing drinks. With practically every door along Huertas leading to a bar or restaurant that showcases both traditional and innovative takes on local cuisine, it's no wonder that even the most satiated stomachs find it difficult to resist the temptation of gluttony amidst such a gastronomic bombardment.

Notable architectural and historical points of interest include the late 18th-century neoclassical building on the left corner with calle León, which now houses the Royal History Academy ("Real Academia de la Historia"). It was originally constructed for the monks of El Escorial, who printed and sold their prayer books there. On the right corner, where calle del Príncipe intersects, you'll find the Santoña Palace, now serving as the Chamber of Commerce and Industry. Built in 1734 by Pedro de Ribera, it boasts a typically elaborate Baroque doorway.

Across the street, you'll spot the Casa Alberto tavern, distinguished by its red wooden frontage, providing a pleasant spot to enjoy a drink. It is worth noting that Cervantes himself lived in a house on this very site for a period of time during the early 17th century.

Tip:
Head to the cosy Blackbird Rock Bar (Tue-Sun: 8pm–3am) located at No. 22, a fantastic venue for those seeking a bluesy ambiance. If you're musically inclined, you can even showcase your talents during their monthly jam sessions. In addition to the music, the bar also offers a selection of cocktails, classic tapas, and hearty Spanish dishes to satisfy your cravings.

One of Madrid’s most popular gathering places, the Gate of the Sun is always buzzing with life. Historically, it marked the city’s original eastern entrance, where a gatehouse and castle once stood. Over the centuries, these structures gave way to churches, and in the late 19th century, the area transformed into the square we know today, becoming a hub of café culture and social activity.

Shaped like a half-moon, the area features a modern glass train station facing the statue of Carlos III on horseback at its center. Opposite, a red-brick government building, originally a post office from the reign of Carlos III, now houses the regional government. Later repurposed as the Ministry of the Interior, it gained its distinctive clocktower in 1866. This building, however, has a darker past-during the Franco regime, its basement cells were notorious for human rights abuses.

The Gate of the Sun itself has witnessed significant historical drama. On May 2, 1808, the Spanish uprising against French occupation began here, though the rebellion was ultimately quashed. In 1912, Prime Minister José Canalejas was assassinated in the square, and in 1931, the proclamation of the Second Republic was made from the Ministry’s balcony.

Today, it remains a focal point for festive events, bringing together locals and visitors alike. Nearby side streets offer a treasure trove of nightlife, with bars and clubs opening their doors late, creating a vibrant after-hours scene.

While here, you can also have a chance to eat like a local in a number of family-run restaurants, authentic taverns and tapas bars tucked away from the usual tourist paths. One such hidden gem is La Mallorquina, famed for its “napolitanas” and ring-shaped pastries, which can be enjoyed in an upstairs salon overlooking the square.

The Gran Vía, or “Great Way,” represents Madrid’s leap into modernity at the turn of the 20th century. Built in stages during an era of economic prosperity, thanks in part to Spain’s neutrality in World War I, it became the city’s commercial lifeline, separating the historic southern neighborhoods from the newer districts to the north. Today, this boulevard is alive with traffic, shopping, and a dazzling mix of architectural styles-from sleek Modernist designs to ornate Neo-Rococo facades. Along the way, you’ll encounter grand banks, imposing office buildings, and even a handful of museums and churches to enrich the experience.

The most eye-catching section is the earliest, completed between 1910 and 1924. Stretching from Calle Alcalá to the Telefónica skyscraper, this segment is home to landmarks like the Metrópolis Building, renowned for its cylindrical design, intricate white stone sculptures, and dazzling golden garlands. The Telefónica skyscraper, reaching 81 meters, was Spain’s first true high-rise. During the Civil War, it served as a reference point for Franco's forces to carry out bombings in the area.

As you venture down toward Callao Square, the street buzzes with energy, lined with shops, cafes, and cinemas. The square itself leads into Calle Preciados, a shopper’s paradise. Positioned on the corner is the iconic Art Deco Capitol Building, adorned with eye-catching neon signs. Further along, as you head towards Spain Square (“Plaza de España”), the view expands upward to reveal statues and ornate details crowning the rooftops, giving Gran Vía an unmistakable and picturesque skyline.

Tip:
If you’re visiting in the summer, an early evening stroll is ideal. The heat fades, and the street lights begin to glow, creating a magical setting for your walk.

Touring this palace feels like wandering through one of the world’s most exquisite art galleries. You’ll discover a stunning array of masterpieces, from paintings and frescoes to porcelain, ornate furniture, silverware, and other historically significant treasures. Among the standout features is the only complete set of Stradivarius string quintet instruments-a true musical marvel.

The palace we see today was commissioned by Felipe V after the 9th-century wooden Moorish Alcázar fortress was lost to a devastating fire in 1734. Drawing inspiration from the lavish splendor of Versailles, where Felipe had been raised, the Bourbon king envisioned a magnificent French-Italian-style structure built from stone and granite. Although Felipe didn’t live to see its completion, the palace was finally ready for use during the reign of Carlos III in 1764. What the exterior lacks in flamboyance, the interior more than makes up for: lavish marble floors, celestial frescoes, and golden furnishings tell a story of wealth and power, standing in stark contrast to Spain’s declining status at the time.

Don’t miss the awe-inspiring Throne Room, with its ceiling by Tiepolo illustrating the Majesty of Spain, or the Gasparini Room, whose silver silk-embroidered walls and intricate marble mosaic floor offer a mesmerizing display. The Porcelain Room, with its dazzling gold, green, and white porcelain decor, is another showstopper.

Beyond the main palace, you can explore the renowned Royal Armory, home to one of the world’s finest collections of historic weapons and armor. There is also an 18th-century pharmacy resembling a laboratory and the Painting Gallery, with works by Caravaggio, Velázquez, and Goya.

Tips:
If you’re planning a visit, set aside a few hours to take it all in. To beat the crowds and save time, consider booking your tickets online in advance.

Before leaving Madrid, it's essential to gather a selection of small gifts for your loved ones back home. For this purpose, there's no better destination than the souvenir shops lining Sand Street, or "Calle de Arenal". The street's name is derived from the sandy banks of a stream that once flowed along its path during medieval times. This area served as the dwelling place for Christians during the Moorish rule from the 8th to the 12th centuries, eventually transforming into a neighborhood favored by affluent residents.

Today, this mostly pedestrian street stretches from the Gate of the Sun ("Puerta del Sol") square to the Isobel II square and boasts a plethora of gift shops, souvenir stores, cafes, restaurants, hotels, short-stay flats, and hostels. It's no surprise that the street is frequently bustling with young tourists who find the accommodations clean, conveniently located, and reasonably priced.

As you stroll along Sand Street, you'll come across a plaque and a small museum commemorating a Spanish icon known as Pérez Mouse ("Ratón Pérez"). This beloved character originates from a story written by Father Luis Coloma, a Jesuit priest renowned for his novels and children's tales. According to the story (crafted for the young King Alfonso XIII when he lost a milk tooth), Pérez Mouse resides at number 8 Calle del Arenal and leads the young king on adventures throughout the city, revealing the lives of his less fortunate subjects and instilling in him the virtue of generosity befitting a monarch. The story draws inspiration from a Spanish tradition where a mouse plays the role of the tooth fairy. The museum, open daily from 11am to 8pm, offers themed mugs, notebooks, and other souvenirs related to Pérez Mouse.

Right next door, at Number 9, you'll find the Graviria Palace, a magnificent venue that hosts a variety of shows and exhibitions.

On the northern side of the Town Square lies Calle Mayor, or High Street-one of Madrid’s most historic thoroughfares. Once the pathway for religious processions between the Royal Palace and the Monastery of Los Jerónimos, it also served as a hub for silversmiths and jewelers. Today, strolling along Calle Mayor offers a quintessential Madrid experience.

The street is lined with a mix of traditional taverns, modern shops, and inviting restaurants, all set against the backdrop of captivating historic facades. Notably, number 88 was the location of an infamous assassination attempt in 1906. From the top balcony of this building, anarchist Mateo Morral threw a bomb targeting King Alfonso XIII and his bride during a royal procession. Although the blast tragically claimed several innocent lives, the royal couple escaped unharmed. Today, a monument stands across from the building, commemorating the victims.

For fans of Spanish literature, a stop at number 48 is essential. Here, the Cervantes Birthplace Museum celebrates the life and work of Miguel de Cervantes, author of the legendary “Don Quixote.” Open every day except Monday, this institution offers a glimpse into the world of one of Spain’s greatest literary figures.

As Calle Mayor continues toward the Gate of the Sun, it takes you through a fascinating slice of Madrid’s history, culture, and diverse cuisine. Whether you’re exploring it for the first time or returning to rediscover its charm, this historic thoroughfare offers an authentic glimpse into the heart of Spain’s capital.

Madrid’s grand and dramatic Town Square was initially dreamed up by King Felipe II, who, in the late 16th century, envisioned a more prestigious focal point for his new capital. The oldest building here, known as the Bakery House, dates back to 1590, though extensive rebuilding occurred after devastating fires in the 17th and 18th centuries. Interestingly, its eye-catching frescoes are relatively new, added as recently as 1992. Today, this building hosts the city’s tourist information center, welcoming visitors from morning until late into the evening. At the square’s center, you’ll spot a bronze equestrian statue of Felipe III, which has stood there since 1616.

Historically, this vast plaza-with a capacity of 50,000 people-hosted a wide range of events: royal coronations, religious ceremonies, theatrical productions, bullfights, and even public trials of heretics that ended dramatically with executions. Nowadays, the square remains a lively social hub, bustling with outdoor cafés, upscale restaurants, and plenty of tourists. Still, it hasn’t lost its old-world grandeur, continuing to host seasonal events like outdoor concerts, theatrical performances, festive Christmas markets, and a popular Sunday stamp and coin fair.

While many restaurants lining the plaza can be somewhat pricey and tourist-oriented, the square’s delightful atmosphere makes it an ideal setting for relaxing with a glass of Spanish wine and a delicious tapa. One culinary treat you shouldn’t miss here is Madrid’s signature calamari sandwich-crispy battered squid served fresh in a bun-best enjoyed with a refreshing cold beer.

Among the square’s standout eateries, Los Galayos is especially noteworthy. Established back in 1894, this historic restaurant is open every day until late, featuring multiple dining rooms and two inviting outdoor terraces. For a more casual experience, tucked in a charming alley just south of the square, you'll discover Casa Revuelta, an authentic local bar renowned for its “bacalao frito”-crispy, golden fried cod, simply irresistible.

Finally, just steps away on nearby Calle de Cuchilleros, sits Sobrino de Botín. Established in 1725, it proudly holds the Guinness World Record as the oldest continuously operating restaurant in the world.

Saint Michael’s Market may not be Madrid’s largest, but it holds a unique place in the city’s history as the last surviving iron marketplace. Originally built in 1915, this striking single-level structure, encased in glass, served as a traditional neighborhood market for nearly a century. After an ambitious transformation in 2009, it emerged as a celebrated gastronomic destination, inspiring the rise of gourmet markets not just in Madrid, but across Spain.

Situated on the site of a former church-demolished in 1810 during the rule of Joseph Bonaparte-San Miguel now houses an impressive variety of food stalls. Here, you can savor freshly prepared dishes representing Spain’s diverse culinary traditions. If you’re unsure what to try, don’t hesitate to ask for a sample and find your new favorite flavor.

Beyond its tempting food offerings, the market features a wine bar, a vermouth bar, and even a flamenco venue. Live music performances add to the lively ambiance, making it much more than just a place to eat.

Tip: Before stepping inside, glance up at the fallen angel statue-“Accidente Aereo”-above the main entrance. While not as famous as the one in Retiro Park, it’s no less spectacular. And when nature calls, keep a receipt from one of your purchases handy; it might save you a restroom fee.

Many visitors to Madrid tend to focus solely on the famous Plaza Mayor, but there is so much more to explore in the surrounding area, particularly in the vibrant district of La Latina, which extends south from the square. This neighborhood is a haven for food lovers, boasting some of the city's finest restaurants, tapas bars, and flamenco venues, especially along the charming street known as Cava Baja – a maze of tapas bars, with around 50 establishments packed into a small area. You can embark on a culinary adventure, moving from one end of the street to the other, sampling a variety of delectable dishes in a spontaneous and exciting manner. As you stroll along, you'll notice that the street follows the curves of the original 12th-century city wall, and in certain bars like Posada del Dragón (located at #14), remnants of the ancient wall can still be seen.

Other notable highlights in the area include La Concha (#7), a tiny yet charismatic establishment that serves an incredible vermouth cocktail accompanied by complimentary tapas (they even sell their own vermouth for €12 a bottle) and Posada de la Villa (#9), situated within a 17th-century inn and offering a delightful setting across its three floors. La Chata (#24) is a beloved and traditional tiled tapas bar, adorned with hanging hams and taurine memorabilia, where you can savor a wide range of dishes, such as their excellent oxtail and stuffed onions and peppers. For wine enthusiasts, Taberna Tempranillo (#38) is a popular wine bar that showcases an extensive selection of domestic wines by the glass. It's the perfect place to discover your favorite Spanish vino, and their tapas offerings are equally impressive.

El Rastro, renowned worldwide for its vibrant and eclectic Sunday and holiday street market, is a bustling commercial area located in the heart of the city. Open every day of the week, it stands out for its maze of specialized shops, traditional bars, historical corners, and intriguing landmarks like the Museum of Popular Arts and Traditions ("Museo de Artes y Tradiciones Populares").

The lively Ribera de Curtidores street, known for its length and steepness, is home to a multitude of specialized shops. Here, you can find stores catering to mountain sports enthusiasts, offering a wide range of new and second-hand technical clothing from top brands such as Makalu, Barrabes, OS20, El Rincón de la Montaña. You can also explore handcrafted furniture shops, photography establishments (Fotocasión being a notable reference), antique stores, and restoration workshops. Along both sides of the street, you'll encounter architecturally charming courtyards (Galerías Piquer and Nuevas Galerías) that house a diverse array of businesses in these fields. Additionally, there are bookstores, hardware stores, and even pet shops.

Amidst the myriad of shops, you won't miss the traditional bars where you can savor a glass of wine, a beer, or a refreshing draft vermouth paired with a plate of paella or a delectable calamari sandwich. For those seeking a more substantial dining experience, there are also authentic restaurants where you can indulge in a hearty cocido (stew) or savor some delicious callos (tripe).

A visit to the Museum of Popular Arts and Traditions (Mon-Fri: 10am–8pm; Sat: 10am–2pm) is highly recommended. This captivating museum showcases ethnographic pieces from all corners of Spain, providing a fascinating insight into the country's rich cultural heritage. Furthermore, don't miss out on the vibrant "Los Sábados del Rastro" fair, which takes place on the first and third Saturday of each month. Held in Plaza del General Vara del Rey, it offers a quintessentially Spanish experience, featuring the finest antiques, vintage items, collectibles, gastronomy, and entertainment.

Tip:
The street market is at its busiest around 11am, with the crowds gradually thinning as the day progresses. However, if you're looking for the best bargains, it's recommended to arrive around 9–10am.

Operation Hours
[Street market]: Sundays & holidays: 9am–3pm
[Los Sábados del Rastro]: 1st & 3rd Saturdays of each month: 9am–4pm