Anne Frank once found comfort in the gentle chimes of the Western Church’s bells-a reassuring hint of life outside her secret refuge-until those very bells were melted down for the German war effort. The church’s 85-meter-tall tower still stands as Amsterdam’s most dazzling spire. Rising gracefully above the city, it offers balconies with stunning panoramic views of the center and a carillon that strikes every quarter-hour, plus occasional full musical interludes. At its tip, you’ll find Emperor Maximilian’s crown, a proud emblem of Amsterdam and a glittering highlight of this Protestant landmark. Built by Hendrick de Keyser and completed in 1631, a decade after his passing, the church was a vital piece of the city’s early expansion.

Outwardly, the Western Church projects an air of restrained elegance; inside, however, it embraces Calvinist simplicity. Apart from the ample plain-glass windows that flood the space with natural light, the main attractions are the grand Baroque organ and the ornate wooden pulpit, topped by an oversized sounding board that once lent authority to lengthy sermons. While the Protestant elite shunned opulent decorations, they did indulge in a little exclusivity: boxed-in benches at the base of the nave’s stone columns, rented out by the well-to-do to signal their status.

Feeling adventurous? From April to October, you can climb the tower for a firsthand look at the bells and unbeatable views from a platform near the top. The stairs are steep enough to be interesting, but not so tough as to keep you from reaching one of the best vantage points in Amsterdam.

Anne Frank once found comfort in the gentle chimes of the Western Church’s bells-a reassuring hint of life outside her secret refuge-until those very bells were melted down for the German war effort. The church’s 85-meter-tall tower still stands as Amsterdam’s most dazzling spire. Rising gracefully above the city, it offers balconies with stunning panoramic views of the center and a carillon that strikes every quarter-hour, plus occasional full musical interludes. At its tip, you’ll find Emperor Maximilian’s crown, a proud emblem of Amsterdam and a glittering highlight of this Protestant landmark. Built by Hendrick de Keyser and completed in 1631, a decade after his passing, the church was a vital piece of the city’s early expansion.

Outwardly, the Western Church projects an air of restrained elegance; inside, however, it embraces Calvinist simplicity. Apart from the ample plain-glass windows that flood the space with natural light, the main attractions are the grand Baroque organ and the ornate wooden pulpit, topped by an oversized sounding board that once lent authority to lengthy sermons. While the Protestant elite shunned opulent decorations, they did indulge in a little exclusivity: boxed-in benches at the base of the nave’s stone columns, rented out by the well-to-do to signal their status.

Feeling adventurous? From April to October, you can climb the tower for a firsthand look at the bells and unbeatable views from a platform near the top. The stairs are steep enough to be interesting, but not so tough as to keep you from reaching one of the best vantage points in Amsterdam.

If bridges had egos, the Torensluis would be the show-off of Amsterdam. Spanning a hefty 42 meters, it proudly holds the title of the widest bridge in the city-and one of its oldest. Built in the mid-17th century, it owes its name (which means “tower lock”) to the rather dramatic tower that once stood here, before it was unceremoniously demolished in the 19th century. But history leaves its fingerprints-traces of the old tower linger in the bridge’s pavement and, more intriguingly, in the dungeon lurking beneath. Yes, you heard that right. Beneath your feet, actual prison cells remain, complete with barred windows and an arched entrance. Today, they’re less about captives and more about culture, hosting exhibitions and events.

The surrounding area has barely aged a day since the Dutch Golden Age of the 1600s. Back when Amsterdam’s merchants were busy conquering the seas and establishing far-flung trading posts, they also had another pressing priority: outshining their neighbors with lavish homes. The result is a skyline that is as much a victory lap as it is a work of art. Take a slow spin; you’ll find yourself immersed in centuries of architectural bravado.

But the bridge itself isn’t just about old stones and bygone towers. It also has a statue of Multatuli, the outspoken writer and anti-colonialist who ruffled more than a few feathers in his time. And for those who prefer their history with a side of Dutch hospitality, you’re in luck! The sun-drenched terraces of Café van Zuylen is known for its impressive beer selection.

Magna Plaza is a grand 19th-century edifice located behind the Royal Palace on Dam Square. Constructed between 1895 and 1899, it showcases a blend of Neo-Gothic and Neo-Renaissance architectural styles. The building was designed by Cornelis Hendrik Peters and has been listed as a national heritage site of the Netherlands since 1974.

The structure is notable for its elaborate brick exterior adorned with polychromatic brickwork and dressed stone around windows and doors. The roof is distinguished by several dormers, each topped with crow-stepped gables, contributing to its nickname "Perenburg" (or “pear-castle”) due to the pear-shaped crowns atop its towers.

Originally serving as Amsterdam's central post office, the building symbolized the city’s economic resurgence in the late 19th century, a period marked by significant developments like the opening of the North Sea Canal and the hosting of a World's Fair in 1883.

In 1987, plans to transform this historic post office into a luxurious shopping mall were announced by Larmag, a Swedish real estate developer. The renovations, which began in 1991, involved meticulous exterior restorations and a complete rebuild of the interior while preserving the structural and decorative elements. Named after Larmag's CEO, Lars-Erik Magnusson, Magna Plaza opened on August 17, 1992, as a shopping center.

Today, Magna Plaza offers a shopping experience across four floors, complemented by several cafes and a variety of stores. Despite its commercial function, the building remains an architectural gem worth visiting for its aesthetic and historical significance alone.

Dam Square, or the Dam, is a central town square in Amsterdam, known for its significant buildings and frequent events. Positioned in the historical heart of Amsterdam, it sits on the site of the original dam on the Amstel River. The square extends some 200 meters from west to east and 100 meters from north to south, connecting Damrak and Rokin streets that trace the Amstel's original course.

The square is also the termination point for other notable streets like New Dike, Calf Street, and Dam Street, with the main red-light district, De Wallen, just beyond its northeast corner. Prominent features on Dam Square include the neoclassical Royal Palace, the 15th-century Gothic New Church, the Madame Tussauds Wax Museum, and the National Monument which honors World War II victims, all of which collectively turn the Dam into a major tourist hub.

The name "Amsterdam" originates from a dam built on the Amstel River around 1270. This dam, integral to the city's development, included a discharge sluice and later locks to facilitate navigation and control water levels. By 1275, the settlement was significant enough to be recorded in connection with a road toll granted by the count of Holland, Floris V. Over time, the dam expanded to accommodate a town square, now known as Dam Square. Eventually, the area became a hub for commercial and governmental activities, featuring a large fish market and a town hall.

Significant changes occurred over the centuries, including the demolition of a weigh house in 1808 to clear the view for Louis Bonaparte’s Royal Palace and the infilling of Damrak Avenue in the 19th century. The square also hosted the Beurs van Zocher stock exchange until 1903. Today, the De Bijenkorf department store has been in its place since 1914. Dam Square has also been a site for national events – such as the National Memorial Day commemorations at the National Monument unveiled in 1956, and public demonstrations, – maintaining its status as a national and cultural gathering spot for the Dutch.

Tip:
For those in need of a restroom, free and well-maintained toilets are available at the De Bijenkorf shop on the 5th floor.

Crafted by the renowned Dutch architect Jacobus Oud, Dam Square proudly hosts a 22-meter (70-foot) tall obelisk, serving as a poignant memorial to the Second World War. Behind this solemn monument, urns hold soil collected from cemeteries and execution sites. The structure has become a national symbol, where each year, on May 4th, the Remembrance of the Dead ceremony takes place.

While this obelisk garners attention from numerous visitors, only a select few truly grasp its intricate symbolism. Adorned with exquisite details arranged in concentric circles, the obelisk features sculptures depicting men, howling dogs, and birds. On the front side, two male figures symbolize the Dutch Resistance Movement, while the left and right sides represent intellectuals and the working class, respectively. Dogs are emblematic of loyalty and suffering, while a woman with a child represents victory, peace, and new beginnings. Meanwhile, doves ascending to the skies symbolize freedom and liberation.

Why You Should Explore:
One of the most important European symbols that recall the immense tragedy of the Second World War. A tranquil spot for a brief pause while you explore other attractions in the vicinity.

The Royal Palace of Amsterdam is a historic monument on Dam Square and is one of the four palaces in the Netherlands still left at the disposal of the Dutch Royal Family.

Its inception dates back to 1655. Back then, the city had recently thwarted William of Orange's attempts to subdue it and the city council sought a residence that would symbolize Amsterdam's municipal authority and pride. This led to a remarkably forward-thinking design-the Dutch interpretation of the classical principles revived during the Italian Renaissance. The architectural project led by Jacob van Campen implied over 13,500 wooden piles to support the building.

Initially designed as the town hall overlooking the bustling Damrak wharves, it was converted into a royal palace by King Louis I of Holland, brother of Napoleon Bonaparte, in 1806.

In 1936, the building was designated a property of the Kingdom of the Netherlands. Today, it serves a ceremonial role for the monarchy, hosting state visits, official functions, and award ceremonies. The palace also played a pivotal role during the investiture of Queen Beatrix in 1980.

The building's distinctive sandstone façade has darkened over time. Astride the rear of it is a 6-meter statue of Atlas carrying the globe.

The interior is equally opulent, notably in the Citizens' Hall, featuring an arcaded marble chamber where the enthroned figure of Amsterdam presides over the earthly and celestial realms. Three circular, inlaid marble maps, depicting the eastern and western hemispheres, as well as the northern sky, lie at her feet. Other allegorical figures include Wisdom and Strength, flanking "Amsterdam" on her left and right, while the reliefs on either side of the central group portray the principles of good governance. On the left, the god Amphion plays his lyre, persuading stones to form a wall; and on the right, Mercury seeks to lull Argos to sleep, thus emphasizing the importance of vigilance.

Tip:
Before your visit, be sure to check online for opening hours, as the palace may occasionally be closed due to royal events.
Free entry for those under 18 and discounts for seniors and students are available.

Calf Street is a pedestrian zone and a major shopping street, running for about 750 meters from Dam Square to Muntplein Square. Alongside are a number of notable locations such as the former Orphanage building (now housing the Amsterdam Museum), the Saints Peter and Paul church, and the Orphanage Gate.

The street traces its roots back to the 14th century when it was known as The Lane and served as the western dike of the Amstel River. Later, it came to be known as Calf Street after the cattle market that existed there from 1486 until 1629.

On 16 March 1345, a Eucharistic miracle (known as the Miracle of Amsterdam or the Miracle of the Host) occurred in the area. Upon receiving the Holy Sacrament and last rites, a dying man vomited The Host (or the Sacramental bread used in the Christian ritual of the Eucharist). According to liturgical regulations, The Host was then put into fire but miraculously “survived” and was retrieved from the ashes intact the following day. This miracle was quickly acknowledged and, eventually, a large pilgrim chapel, called the "Holy Site", was built on the spot where it occurred. Presently, this miracle is commemorated annually with a Silent Procession through Calf Street.

By the late 19th century, Calf Street was the first street in Amsterdam to be paved, fitted with electricity, and hosted the first public film screening by the Lumière brothers (in 1896). The V&D branch on Calf Street, opened in 1912, was the Netherlands' first real department store and the first to feature elevators and escalators.

Today, Calf Street is the most expensive shopping street in the Netherlands, with rent prices reaching up to 3,000 euros per square meter. It has approximately 150 shops including several department stores, such as Bijenkorf (Amsterdam's premier option), Peek & Cloppenburg, and Maison de Bonneterie. The five-story Kalvertoren shopping center adds about 40+ stores to the area. At Number 212, you'll encounter the ever-present and budget-friendly HEMA, established in 1926, offering affordable designer goods, practical clothing, stationery, kitchenware, and food items.

Calf Street also features a branch of the Waterstone's bookshop chain, at Number 152. On Rokin, is one of the standout shops – the PGC Hajenius tobacconist, at Number 96. If you have a penchant for Havanas from a well-maintained humidor or seek a traditional clay pipe as a souvenir, this establishment is sure to delight you.

Introduced in 1995, the Shopping Sunday regulation, allowing local shops to work on Sundays, has been drawing additional crowds to the area ever since.

When you visit Amsterdam, especially during the springtime, you won't want to miss out on seeing some beautiful tulips. Even if they haven't fully bloomed or are past their prime, fear not – Bloemenmarkt has got you covered. This place has been around since the 1860s and is arguably the best, and still the most atmospheric, spot to discover (and buy) fresh flowers and bulbs.

As soon as you enter this little botanical wonderland situated along the canal, you'll be surrounded by all things floral (and sometimes more) – there's a dazzling array of souvenirs, and surprisingly, they're priced pretty much the same across various vendors. You can find a wide variety of bulbs for sale, including daffodils, amaryllis, crocus, narcissus, tulips, peony roots, and more. They even have some cacti and potted plants and herbs available for purchase.

Tip:
It you decide to buy tulip bulbs to take back home, be sure to get a "customs-cleared" stamp to avoid any issues with customs when upon arrival in your home country.

The Netherlands' magnificent national museum is the most frequently visited museum in Amsterdam, boasting an astounding collection of nearly one million Dutch works of art, though only a fraction of this vast treasure is on public display. Its origins trace back to 1808 when King Louis Napoleon established it within the Royal Palace on the Dam, later relocating to its current site near the Vondelpark in 1885.

Architect Pierre Cuypers contributed to the museum's distinctive blend of Gothic and Renaissance architecture, resulting in a structure that not only exudes architectural grandeur but also offers an extensive interior space. This expansion was undertaken with the sole purpose of accommodating the entire collection transported from The Hague.

In recent years, the Rijksmuseum has undergone extensive renovations, featuring a remarkable new entrance area. However, the heightened structure has altered the original floor plan, making navigation between sections somewhat challenging. The ground floor, designated as Floor 0, houses a diverse range of exhibits, including early Flemish paintings (1100–1600) on one side and collections encompassing items like delftware, armaments, and ship models on the other. Floor 1 showcases Dutch art from the 18th and 19th centuries, with notable works by artists such as Van Gogh and representatives of the Hague School of landscape artists. Moving upward, Floor 3 provides an overview of 20th-century art and applied art, featuring Dutch luminaries like Karel Appel and Gerrit Rietveld. In the midst of these levels, Floor 2 houses the heart of the collection: the Golden Age paintings, which understandably draw the most attention from visitors, with key works prominently displayed in the expansive Gallery of Honour. Temporary exhibitions are hosted in a separate wing.

When visiting, be sure to pick up a complimentary map at the reception desk. Keep in mind that the Rijksmuseum is exceptionally popular, so it's advisable to arrive early in the day, especially during major temporary exhibitions. Additionally, you can significantly reduce wait times by possessing an I amsterdam card, a Museumkaart, or by booking your visit online.

Why You Should Pay a Visit:
It's the place where the art you've encountered in your art classes and books comes to life.

Tip:
Browse until you've had your fill, then take a break from the art and artifacts at the excellent atrium café before exploring another section.

Vincent van Gogh (1853–90) undeniably ranks as one of the most renowned, widely reproduced, and frequently discussed modern artists. Consequently, it comes as no surprise that this museum, housing an exceptional collection of his works, stands as one of Amsterdam's premier attractions.

The institution is situated within two contemporary structures positioned on the northern periphery of Museum Square, also known as "Museumplein". The core collection of van Gogh's masterpieces is housed in an angular building designed by the eminent figure of the De Stijl movement, Gerrit Rietveld (1888–1964). This section, spanning four modestly sized floors, serves as an introductory journey into the life and artistry of the painter, primarily featuring paintings that were primarily inherited from Vincent's brother and art dealer, Theo. Complementing these works, you'll often find small supporting exhibitions that contextualize van Gogh's artistic contributions alongside those of his friends and contemporaries. The museum boasts a notable collection of paintings by luminaries such as Toulouse-Lautrec, Cézanne, Gauguin, Pissarro, and Monet.

Towards the rear of Rietveld's architectural masterpiece, a ground-floor escalator connects to the ultramodern 1998 extension. Although somewhat aesthetically controversial, this structure serves as a venue for temporary exhibitions, which typically delve into various facets of van Gogh's art and draw extensively from the permanent collection. Consequently, the paintings on display within the older building undergo regular rotation. The two edifices are seamlessly linked by a striking glass entrance hall, an addition implemented in 2015.

As one might expect, the museum tends to attract substantial crowds, often leading to lengthy queues. To circumvent the congestion, it is advisable to arrive early or consider booking tickets online in advance.

Why You Should Visit:
The main museum for all things Van Gogh, and absolutely the most popular museum in Amsterdam.

Tip:
Proceed directly to the third floor and navigate your visit in a descending manner. This strategic approach will afford you the opportunity to experience a quieter viewing experience on two to three floors.
When purchasing your ticket, make sure to include the audioguide. With this addition, allocating approximately 1.5 to 2 hours should enable you to thoroughly explore all the artworks, rather than limiting your focus solely to the highlights.

The Heineken Experience stands out as one of Amsterdam's most sought-after attractions, where the distinct flavor of Heineken is undoubtedly at its finest when savored at its source. Housed within the original Heineken brewery, this immersive experience imparts the rich history of Heineken and the world of beer, spanning back over a century and a half. Delve into this history, meander through the brewhouse, and venture to the stables where Shire horses, though primarily for ceremonial purposes, still make beer deliveries.

Following your informative tour, you'll have the delightful opportunity to savor a chilled Heineken, which you pour yourself. For enthusiasts of the brand, it's a delightful and enjoyable stop. However, if your primary aim is to indulge in beverages, you may wish to consider enjoying a beer at a nearby café, often available at a more budget-friendly price point.