BBI Centar, Sarajevo

Situated in the very heart of Sarajevo, the BBI Centar-renamed ARIA Centar in October 2022-is a striking modern landmark and one of Bosnia and Herzegovina’s largest shopping malls. Opened in April 2009 atop the historic site of the beloved “Sarajka” department store, it replaced a Yugoslav-era symbol with a sleek architectural complex encompassing retail, offices, and public space. Designed by architect Sead Gološ, the center includes a 10‑storey business tower and underground parking spread across three levels to address the city’s central parking challenges.

For visitors, BBI/ARIA Centar offers a carefully curated shopping experience with a mix of local and international brands. While some reviews mention that prices can be on the higher side, the overall cleanliness, friendly staff, and modern layout receive praise. The mall also features a food court and café options-perfect stops for a quick snack or a break during a day of exploring Sarajevo’s historic districts. A small children’s play area is available, making it convenient for families traveling with young ones.

The public square in front of the mall, named Square of Sarajevo’s Children (Trg djece Sarajeva), has become a vibrant hub for community and tourist life. Equipped with benches, fountains, and ambient lighting, the plaza hosts cultural events, children’s workshops, concerts, and seasonal markets-a perfect introduction to Sarajevo’s social scene. Inside the complex, the upper floors house the regional headquarters of Al Jazeera Balkans and Bosna Bank International, integrating business, media, and retail in one location.

Whether you’re seeking a stylish souvenir, a quick bite, or a comfortable place to unwind while surrounded by modern architecture and buzzy city life, BBI Centar (ARIA Centar) is a convenient stop. Just a five‑minute walk from the Old Town (Baščaršija), it makes for an easy pause in your sightseeing itinerary and a glimpse into contemporary Sarajevo life.