Via San Gregorio Armeno (San Gregorio Armeno Street), Naples (must see)

San Gregorio Armeno Street, often called “Christmas Alley,” is known worldwide for its long tradition of nativity-scene craftsmanship. The street runs through the historic centre, connecting Spaccanapoli with Tribunal Street, and follows the line of one of the ancient streets of Greek Neápolis.

The street takes its name from the nearby Church and Monastery of San Gregorio Armeno, founded in the 10th century by a community of Basilian nuns who brought relics of Saint Gregory the Illuminator, the patron saint of Armenia, to Naples. Over time, the religious complex became one of the city’s most important convents.

By the early modern period, San Gregorio Armeno Street had become the centre of Naples’ presepe tradition—the elaborate nativity scenes that go far beyond the biblical story to include everyday Neapolitan life. Artisans set up workshops along the street, producing hand-crafted figurines made from terracotta, wood, and fabric. These figures range from classic shepherds and biblical characters to bakers, musicians, market vendors, and, in more recent times, contemporary public figures.

The street offers a highly concentrated sensory experience. The atmosphere becomes especially animated in the weeks leading up to Christmas, but the street remains active year-round, making it one of the few places in Naples where a seasonal tradition never truly pauses.