Tracht & Country by Trendmaker, Zell am See

Tracht & Country by Trendmaker focuses on alpine fashion, traditional dress, and country-inspired style. Near the Hundertwasser Österreich-Brunnen, it shows regional identity through clothing rather than public art. Visitors can move easily from Hundertwasser’s ceramic columns and water design to Tracht, the traditional clothing linked with rural life, festivals, weddings, music groups, and alpine hospitality.

The shop is especially relevant because Tracht is not only decorative clothing. A Dirndl has its own visual code: the apron knot can suggest whether a woman is single, partnered, unmarried, widowed, or working in service. Trendmaker also reflects modern Tracht, with lighter cuts, women’s Lederhosen, cardigans, fitted jackets, blouses, and pieces that can be worn with everyday clothing.

The connection with the nearby Hundertwasser Austria Fountain adds useful context. The fountain represents Austria through nine ceramic columns, with heights linked to state populations and colors based on provincial coats of arms. Completed in 2003 after Hundertwasser’s death, it reflects his interest in water, plants, irregular forms, and ecology. Trendmaker offers a quieter contrast, expressing regional identity through fabric, tailoring, apron customs, uniforms, and wedding clothing.