Bucherer, Lucerne

The brand Bucherer is renowned both in Switzerland and beyond for producing high-quality products. The store specializes in crafting top-notch watches. You can explore a collection of Rolex timepieces and other watches, as well as a lavish assortment of gemstone and pearl jewelry. Additionally, the store dedicates an entire floor to souvenirs, featuring items such as cuckoo clocks, Swiss Army knives, crystals, and more, all available for purchase.

Notably, Carl F. Bucherer stands out as one of the few Swiss watchmakers still owned by its founding family. The brand has strong ties to the cosmopolitan ambiance of Lucerne, which is evident in its striking branding, featuring minimalist gold imagery juxtaposed against the baroque heritage of its hometown. For 130 years, this unique setting has been the backdrop for the creation of Carl F. Bucherer's opulent products and sophisticated designs.

The brand's slogan, "Made of Lucerne," perfectly encapsulates its essence, representing the pinnacle of Swiss watchmaking expertise combined with exquisite design and groundbreaking technological innovation.

Tip:
If you ask they do negotiate on price around 3% + the VAT refund.
Otherwise, do visit the 3rd floor for last minute souvenirs!