Bucherer, Geneva

Founded in 1888 by Carl Friedrich Bucherer, this Swiss watch and jewellery maker is a successful family-run business that is currently owned and managed by Jörg G Bucherer, a third-generation family member.

Back in the 1920s, Bucherer was one of the first retailers to partner with Hans Wilsdorf, the founder of Rolex, and today the company's boutiques across Switzerland, Germany, France and Austria offer one of the largest choices of Rolex watches worldwide. Apart from these, of course, you can find here in rich supply the Bucherer own watches, known for their well-built quality and superb design, such as the Patrvi, Manero and Alacria collections.

In addition to watches, the Bucherer jewellery creations – the enormous selection of unique items made in their Lucerne workshops of the natural coloured gemstones and rare pearls – are just as widely appreciated, much as their bespoke jewellery service. With over a century-long experience and a crew of skillful craftsmen working in the boutique, today Bucherer's Geneva is one of the city's most popular destinations for watch and jewellery shopping and a go-to place that addresses the needs for those life's special moments.