Rome Shopping Streets Walking Tour, Rome

Rome Shopping Streets Walking Tour (Self Guided), Rome

Loved by tourists for its busy fashionable streets and significant baroque icons, the so-called ‘Tridente’ is one of the Eternal City's most lusted-after areas, formed by Via dei Condotti, Via Borgognona, Via Frattina and the adjacent Via del Corso. It is perhaps the most high-end destination for Roman shopping, with a concentration of renowned jewelers and important Italian/international flagships and ateliers.

The upscale shopping center, Galleria Alberto Sordi, located on Via del Corso, stands out as one of the top destinations: its gorgeous architectural design and its excellent boutiques/cafes are more impressive than you’ll find in many other places. For a slightly more relaxed experience, head further to Via Borgognona – a quiet, green, cobbled street lined with upmarket designer fashion houses as well as lesser-known boutiques, perfect for picking up some other unique gifts.

Passing by the wonderful world of Fausto Santini’s avant-garde accessories and the picturesque Via dei Coronari, your trip eventually ends at Via del Governo Vecchio – a small street nestled between Renaissance buildings, which is hard not to love. Its position between Piazza di Pasquino and the iconic Piazzetta dell'Orologio, in the very heart of Rome, makes it a shining point of an entire truly magical area.

To explore some of Rome’s key destinations synonymous with great shopping, follow this self-guided walking tour!

Getting to Sight #1. The first tour stop (Spanish Steps) can be reached by Bus 119, 160, 61, 63, 913; also 40 Express and 116 electric bus, Train: FL5, R, RV, Metro: line A
How it works: Download the app "GPSmyCity: Walks in 1K+ Cities" from Apple App Store or Google Play Store to your mobile phone or tablet. The app turns your mobile device into a personal tour guide and its built-in GPS navigation functions guide you from one tour stop to next. The app works offline, so no data plan is needed when traveling abroad.

Download The GPSmyCity App

Rome Shopping Streets Walking Tour Map

Guide Name: Rome Shopping Streets Walking Tour
Guide Location: Italy » Rome (See other walking tours in Rome)
Guide Type: Self-guided Walking Tour (Sightseeing)
# of Attractions: 8
Tour Duration: 2 Hour(s)
Travel Distance: 2.9 Km or 1.8 Miles
Author: alexei
Sight(s) Featured in This Guide:
  • Piazza di Spagna & Fontana della Barcaccia (Spanish Square & Fountain of the Longboat)
  • Via Condotti (Condotti Street)
  • Via del Corso (Corso Street)
  • Via del Babuino (Baboon Street)
  • Via Borgognona (Borgognona Street)
  • Via Frattina (Frattina Street)
  • Via dei Coronari (Street of the Coronaries)
  • Via del Governo Vecchio (Street of the Old Government)
Piazza di Spagna & Fontana della Barcaccia (Spanish Square & Fountain of the Longboat)

1) Piazza di Spagna & Fontana della Barcaccia (Spanish Square & Fountain of the Longboat)

The Spanish Square, adorned with the Spanish Steps leading up to the Trinity on the Mounts ("Trinità dei Monti") church, stands as one of Rome's most frequented squares. While tourists often gather on the renowned staircase to relax and admire the surroundings, the area has become synonymous with high fashion and luxury, courtesy of the designer shops lining the adjacent streets.

Within this bustling square, you'll also discover the impressive Fontana della Barcaccia, known as the "Fountain of the Longboat." Created in the 1620s by Pietro Bernini, a renowned sculptor and a trusted collaborator of Pope Urban VIII, this masterpiece is attributed to both Bernini and his son, Gian Lorenzo. Pietro Bernini's expertise can also be seen in the Neptune Fountain in Naples and various statues adorning churches throughout Italy.

The fountain's design draws inspiration from a historical event. During the 15th and 16th centuries, the River Tiber frequently flooded the area, and legend has it that one particularly devastating flood left the Spanish Square submerged for several weeks. As the waters receded, a boat was discovered in the square, serving as the muse for Bernini's fountain. The sculpture depicts a partially submerged boat within its basin, with water spilling over the bow and trickling out of the sides.

Many people enjoy sitting on the nearby benches, basking in the sun while listening to the soothing gurgle of the fountain. Due to low water pressure in the area, the water flows gently rather than in a forceful jet, and fortunately, no one has ever considered adding a pump to alter its natural charm. It is said that the renowned English poet John Keats, who resided nearby until his death in 1821, listened to the sound of water from his deathbed. Upon which, he requested the inscription "Here lies one whose name was writ in water" on his tombstone.
Via Condotti (Condotti Street)

2) Via Condotti (Condotti Street)

Via Condotti, starting at the base of the Spanish Steps, is a fashion lover's paradise, boasting a high concentration of esteemed Italian and international designer boutiques that exude style and elegance straight from the pages of Vogue. If you have a penchant for high fashion, this is the place to indulge in the iconic creations for which Italy's designers and clothing manufacturers are rightfully renowned.

For an exquisite shopping experience where money is no object, Via Condotti offers an array of options to satisfy your desires. Treat yourself to a coveted "it bag" from Salvatore Ferragamo or discover something precious within one of Tiffany & Co's iconic pale blue boxes. Browse the luxurious displays at Bulgari, or make a significant investment at Gucci or Chanel. Footwear enthusiasts won't be disappointed either, with the presence of Jimmy Choo, Church's, and Tod's ensuring that stylish shoes await. Prada and Dior entice with their alluring displays, while Louis Vuitton captivates with its mesmerizing digital staircase, attracting selfie-takers and Instagram enthusiasts in droves.

Alternatively, join the bustling crowds of window shoppers and admire the consistently chic, and occasionally whimsical, displays at one of Rome's most exclusive shopping destinations. Before diving into your retail exploration, consider treating yourself to a cup of coffee at Antico Caffè Greco, the city's oldest coffeehouse. Since 1760, this historic establishment has welcomed esteemed guests such as Goethe, Liszt, Dickens, and Picasso. While standing prices are reasonable, indulging in a seated experience and ordering from the menu may come at a higher cost. Regardless, it is a definite must-visit location where charm and class permeate every corner.

At the end of Via dei Condotti, you'll discover Palazzo Fendi, a remarkable five-story complex that is part boutique and part art gallery. It showcases original sketches and photographs by creative director Karl Lagerfeld, as well as a captivating collection of artworks and sculptures from around the world.
Via del Corso (Corso Street)

3) Via del Corso (Corso Street)

If you're looking to embark on a serious shopping spree in Rome, there's no place quite like Via del Corso. This vibrant street, stretching from Piazza Venezia to Piazza del Popolo, is teeming with an abundance of stores. Cutting through the heart of Rome, it offers the highest concentration of shopping options for all budgets in close proximity to historic landmarks. Major international brands such as Zara, H&M, Massimo Dutti, Pinko, and Gap occupy prime real estate along this bustling thoroughfare.

For those seeking a slightly higher price range, premium stores like Sisley, Miss Sixty, or Diesel await. Sports enthusiasts can explore renowned brands like Nike, Adidas, Puma, and Lacoste. Beauty aficionados will find a haven at Sephora, MAC, or Italy's beloved Kiko Cosmetics. And if you're on the lookout for exquisite Italian leather goods, Gazelle is a trusted destination that showcases Rome's finest craftsmanship.

In addition to the flagship superstores, Via del Corso is also home to smaller family-run shops that hold their own charm. These hidden gems, like the Alfieri Leather store known for its artisan Made in Italy jackets (located at Via del Corso 2), offer a unique shopping experience.

Keep in mind that the boulevard can get incredibly crowded, especially on weekends and during sale seasons. The sidewalks may become overrun with tourists and locals alike, spilling onto the road as everyone seeks out the latest fashion finds. Stay alert and prepared for the bustling energy that permeates this vibrant shopping destination.
Via del Babuino (Baboon Street)

4) Via del Babuino (Baboon Street)

Via del Babuino, the charming street that connects Piazza di Spagna to Piazza del Popolo, seamlessly blends history with modernity. Renowned for its antique and art shops, as well as its inviting bars like the iconic Canova Tadolini café, which was once frequented by esteemed figures like Fellini and Guttuso.

In recent times, Via del Babuino has undergone a restoration as part of the Trident project, preserving its cobblestone elegance and transforming it into a pedestrian-friendly area. With the elimination of parking lots and the widening of sidewalks, the street has become a delightful haven for leisurely window shopping. Here, alongside the antiquities shops, you'll discover luxury brands such as Armani Jeans, Tiffany, Tory Burch, Gente, Maison Margiela, and Valentino, mingling with haute couture boutiques like Sandro, Maje, Brioni, and Compagnia Italiana.

Throughout its history, Via del Babuino has undergone several name changes. The current name, Via del Babuino, is derived from the statue of Silenus, an ancient deity associated with springs and fountains, which is situated in the middle of the street. Cardinal Dezza would bow before the statue every time he passed by, bringing it significant fame. Silenus, portrayed as a disheveled and drunken follower of the wine god Dionysus, is depicted with an ugly and deformed appearance, characterized by a bald head, plump figure, thick lips, and a squat nose resembling a monkey. This led to the street being nicknamed "Babuino," derived from the Romanesco dialect word for "baboon."
Via Borgognona (Borgognona Street)

5) Via Borgognona (Borgognona Street)

For a mpre serene and unhurried shopping experience, make your way to Via Borgognona, running parallel to the bustling Via dei Condotti. This peaceful and picturesque cobblestone street offers a tranquil atmosphere, adorned with lush greenery, and is home to a delightful array of upscale designer fashion houses and hidden gem boutiques, making it the ideal destination for discovering unique gifts. Here, you'll find an exquisite mix of premier Italian and international labels, including Emilio Pucci, Moschino, Fratelli Rossetti, Balenciaga, Roberto Cavalli, Stella McCartney, and BlueMarine.

For fashion-conscious gentlemen, a visit to the elegant menswear store Eddy Monetti is a must. With a rich history dating back to 1887, this esteemed brand offers sophisticated clothing and accessories tailored to the discerning gentleman. Meanwhile, Il Bisonte is the perfect spot to indulge in stylish leather bags and accessories, and Iro showcases minimalist yet chic menswear, womenswear, and accessories suitable for all seasons.

If it's time for a refreshing lunch break, settle down at Ginger, a vibrant and health-oriented restaurant renowned for its delectable vegetable dishes. From creative garden salads to quinoa with goji berries and cucumber, their menu caters to both meat and fish eaters as well. Don't miss their elegantly presented fruit plates, served on ice in silver buckets.
Via Frattina (Frattina Street)

6) Via Frattina (Frattina Street)

Via Frattina is a vibrant street that houses a multitude of stores catering to various tastes and styles. Here, you'll find an array of renowned brands including Geox, Brighenti, MaxMara, Stefanel, Falconeri, Trussardi, Swarovski, Pinko, Comptoir des Cotonniers, and Polo Ralph Lauren. Notably, Fausto Santini, one of the esteemed Roman fashion houses, is also situated here, offering stunning bags and shoes of exceptional quality. Their footwear fits impeccably, like a glove, while their bags are not only beautiful but also thoughtfully designed to be practical and comfortable.

After a fulfilling day of shopping, indulge in a well-deserved glass of wine at VyTA Enoteca Regionale del Lazio, a contemporary wine bar/restaurant that exclusively stocks wines from the Lazio region. Here, you can savor a variety of delectable entrees expertly prepared to complement the regional wines.

Make sure to pay a visit to the renowned Bar Frattina, the only bar/café on Via Frattina. This charming neighborhood establishment offers excellent coffee and boasts an exceptional selection of rich, dark chocolate gelato that is truly superb(!). Additionally, their walnut gelato is equally delightful. The bar is often frequented by locals, a testament to its quality. Remember to obtain your receipt ("scontrino") first before placing your order at the counter. If you prefer to avoid any additional charges, it is advisable to enjoy your treats inside rather than sitting outside.
Via dei Coronari (Street of the Coronaries)

7) Via dei Coronari (Street of the Coronaries)

In ancient times, Via dei Coronari was a significant path for medieval pilgrims on their way to St Peter's, leading them across the Tiber via Ponte Sant'Angelo. The street owes its name to the rosary sellers (coronari) who populated it during medieval times.

Traversing the bustling Via dei Coronari was not without risks, especially during the Holy Year of 1450 when large crowds gathered. Tragically, around 200 pilgrims lost their lives due to the crush of people or by drowning in the Tiber. While the rosary sellers have been succeeded by antique dealers, the street still preserves its charm with original buildings from the 15th and 16th centuries. Notably, the House of Fiammetta, located at Nos. 156-157, is a remarkable structure associated with Cesare Borgia's mistress.

While the prices may match the expectations for a prime location, Via dei Coronari is teeming with a multitude of shops that offer a wide array of items. In fact, the street is predominantly dedicated to these delightful shops, making it a must-visit destination for an engrossing sightseeing experience.

If you're a fan of authentic Roman gelato, don't miss Gelateria del Teatro. Watch through the window near the entrance as they use fresh fruits to create their daily flavors, showcasing the best of Italy, including Amalfi lemons and Alba hazelnuts. Alongside traditional options, indulge in their intriguing combinations such as raspberry and sage or white chocolate with basil.
Via del Governo Vecchio (Street of the Old Government)

8) Via del Governo Vecchio (Street of the Old Government)

Nestled near Navona Square, Via del Governo Vecchio is a charming cobblestone street that offers a delightful array of unique finds, making it a haven for those seeking items not easily found elsewhere in Rome.

From vintage boutiques to modern stores, this street caters to all budgets and tastes. Explore the true vintage treasures at Omero & Cecilia, where you'll discover exceptional leather goods and other vintage items. Cinzia specializes in clothing and homeware from bygone eras, while Penny Lane, Civico 93, Arsenico 36, and Kolby offer upmarket fashions, including leather brogues, stylish knitwear, and sharp accessories. Cinema enthusiasts will appreciate Altroquando, an engaging bookshop that spans both sides of the street and specializes in cinema-related books, screenplays, posters, and more.

One of the greatest assets of this street is its hidden gem status, remaining relatively unknown to tourists, and thus makes it an ideal destination for a leisurely stroll, free from the crowds.

Moreover, the street is home to a number of quaint wine bars, such as Cul de Sac and Enoteca "Il Piccolo", perfect for enjoying a glass of wine and soaking in the atmosphere.

Walking Tours in Rome, Italy

Create Your Own Walk in Rome

Create Your Own Walk in Rome

Creating your own self-guided walk in Rome is easy and fun. Choose the city attractions that you want to see and a walk route map will be created just for you. You can even set your hotel as the start point of the walk.
Rome Introduction Walking Tour I

Rome Introduction Walking Tour I

Legend has it that Rome was founded in 753 BC by twin brothers Romulus and Remus who were raised by a she-wolf. However, the pair argued about who had the support of the gods, and Romulus ended up killing Remus in a fight on what became Palatine Hill. Thus, Romulus named the city after himself and declared himself as king.

In a slightly less glorious account, Rome actually began as an Iron Age...  view more

Tour Duration: 2 Hour(s)
Travel Distance: 3.3 Km or 2.1 Miles
Spanish Steps to Trevi Fountain

Spanish Steps to Trevi Fountain

An established tourist mecca, today's Rome is hardly imaginable without two of its much loved attractions – the Spanish Steps and the Trevi Fountain. Magnets for tourists as they are, these two sights are connected to a number of other, not less worthy of attention locations, such as the Fountain of the Longboat or Piazza Colonna and its centerpiece, the Column of Marcus Aurelius, to...  view more

Tour Duration: 1 Hour(s)
Travel Distance: 2.0 Km or 1.2 Miles
Trastevere Walking Tour

Trastevere Walking Tour

Heading down from the Vatican along the River Tiber, one is bound to find yet another city hidden within the city – Trastevere. This name translates literally to "across the Tiber". Indeed, crossing the picturesque Ponte Sisto (Sisto Bridge) to the west bank, you will find yourself in a charming neighborhood with a distinct character that sets it apart from any other part of Rome.

...  view more

Tour Duration: 2 Hour(s)
Travel Distance: 2.9 Km or 1.8 Miles
Rome Introduction Walking Tour II

Rome Introduction Walking Tour II

The historic center of Rome is packed with numerous landmarks and genuine works of art, to see all of which may take days if not weeks. This Rome Introduction Walk II highlights some of the key sights emerged during the Renaissance and Baroque periods, comprising some truly magnificent marvels of architecture. Among the featured landmarks here are the Spanish Steps, the Pantheon, Piazza Navona,...  view more

Tour Duration: 2 Hour(s)
Travel Distance: 3.4 Km or 2.1 Miles
EUR Sightseeing Walking Tour

EUR Sightseeing Walking Tour

The Esposizione Universale di Roma (EUR), located in the southern suburb of Rome, was originally constructed for an international exhibition that was planned by Mussolini as a grand celebration of Fascist Italy. However, due to the outbreak of World War II, the exhibition never took place. The architecture of EUR was designed to glorify Fascism and showcases a distinct style that sets it apart...  view more

Tour Duration: 2 Hour(s)
Travel Distance: 3.6 Km or 2.2 Miles
"Roman Holiday" Movie Walking Tour

"Roman Holiday" Movie Walking Tour

A movie beloved by generations of people, "Roman Holiday" (1953) was filmed entirely in Rome and starred two of Hollywood's greatest icons: Audrey Hepburn and Gregory Peck. The romantic comedy would go on to earn three Oscars, including the best actress trophy for Hepburn, who is entirely sympathetic in a role that could have been off-putting. The main storyline centers on a day of...  view more

Tour Duration: 4 Hour(s)
Travel Distance: 9.0 Km or 5.6 Miles

Useful Travel Guides for Planning Your Trip

10 Best Food Markets in Rome Italy

10 Best Food Markets in Rome Italy

Of all the things Italy is most famous for (cars, music, fashion, movies, etc.), food is, undoubtedly, top of the list. Rome may well not be the whole Italy, but no Italy is whole without Rome... And the Romans, much as all their fellow-Italians, like it "fresco", hence the abundance of...
Souvenirs Shopping: 15 Authentic Italian Things To Buy in Rome

Souvenirs Shopping: 15 Authentic Italian Things To Buy in Rome

Rome is the Eternal City and, as such, the list of gift options available here is countless. Whether it's something edible, drinkable, wearable or pleasing to the eye that you want - you will find it all here in abundance. However, if time or budget is the factor, perhaps you might want to...
17 Best Gelaterias in Rome Italy

17 Best Gelaterias in Rome Italy

For ice cream lovers and dabblers this guide is a treasure chest of Rome’s best gelato shops. There are gelaterias everywhere. Many visitors to Rome only have a few days to explore the city. You owe it to yourself to make the most of your time and find the gelato locals eat. Often the authentic...