Rome Shopping Streets Walking Tour (Self Guided), Rome

The Spanish Square is one of Rome's most popular destinations, known for its blend of historical and cultural significance. Dominated by the iconic Spanish Steps next to it, the square also serves as a hub for high fashion, with designer boutiques lining the surrounding streets.

At the base of the Spanish Steps lies the "Fountain of the Longboat," an Early Baroque masterpiece created between 1627 and 1629. Commissioned by Pope Urban VIII as part of a project to install fountains in Rome’s major squares, it was designed by Pietro Bernini, possibly with assistance from his son, Gian Lorenzo. The fountain’s design, a half-sunken boat overflowing with water, was inspired by a local legend. During a devastating flood of the River Tiber in 1598, a small boat was reportedly carried to the square and left there as the waters receded. The fountain’s water flows gently due to the low pressure of the Acqua Vergine aqueduct, adding a soothing charm.

The fountain also features symbolic details, such as the Barberini family's papal coat of arms, honoring Pope Urban VIII’s ancestry. Its intricate design includes water flowing from seven points, with streams emerging from central balusters, human-faced suns inside the boat, and external spouts. This harmonious blend of engineering and artistry reflects the Baroque era's grandeur.

The Spanish Square is steeped in literary history as well. Adjacent to the fountain is the former residence of English poet John Keats, who died there in 1821. Now a museum, the house preserves memorabilia of the Romantic generation. Keats found solace in the sound of the fountain’s water, which inspired the epitaph on his tombstone: "Here lies one whose name was writ in water."

On the right side of the square stands the Ferrari di Valbona Palace, once home to Cardinal Lorenzo Cybo de Mari. The building, remodeled in 1936 under Fascist-era designs, showcases modern terraces that complement the surrounding Baroque architecture.

Spanish Square invites visitors to relax, bask in the sun, and enjoy its timeless beauty. The gentle gurgle of the Longboat Fountain and its rich history make it a serene yet captivating centerpiece of Rome.

Via Condotti, starting at the base of the Spanish Steps, is a fashion lover's paradise, boasting a high concentration of esteemed Italian and international designer boutiques that exude style and elegance straight from the pages of Vogue. If you have a penchant for high fashion, this is the place to indulge in the iconic creations for which Italy's designers and clothing manufacturers are rightfully renowned.

For an exquisite shopping experience where money is no object, Via Condotti offers an array of options to satisfy your desires. Treat yourself to a coveted "it bag" from Salvatore Ferragamo or discover something precious within one of Tiffany & Co's iconic pale blue boxes. Browse the luxurious displays at Bulgari, or make a significant investment at Gucci or Chanel. Footwear enthusiasts won't be disappointed either, with the presence of Jimmy Choo, Church's, and Tod's ensuring that stylish shoes await. Prada and Dior entice with their alluring displays, while Louis Vuitton captivates with its mesmerizing digital staircase, attracting selfie-takers and Instagram enthusiasts in droves.

Alternatively, join the bustling crowds of window shoppers and admire the consistently chic, and occasionally whimsical, displays at one of Rome's most exclusive shopping destinations. Before diving into your retail exploration, consider treating yourself to a cup of coffee at Antico Caffè Greco, the city's oldest coffeehouse. Since 1760, this historic establishment has welcomed esteemed guests such as Goethe, Liszt, Dickens, and Picasso. While standing prices are reasonable, indulging in a seated experience and ordering from the menu may come at a higher cost. Regardless, it is a definite must-visit location where charm and class permeate every corner.

At the end of Via dei Condotti, you'll discover Palazzo Fendi, a remarkable five-story complex that is part boutique and part art gallery. It showcases original sketches and photographs by creative director Karl Lagerfeld, as well as a captivating collection of artworks and sculptures from around the world.

If you're looking to embark on a serious shopping spree in Rome, there's no place quite like Via del Corso. This vibrant street, stretching from Piazza Venezia to Piazza del Popolo, is teeming with an abundance of stores. Cutting through the heart of Rome, it offers the highest concentration of shopping options for all budgets in close proximity to historic landmarks. Major international brands such as Zara, H&M, Massimo Dutti, Pinko, and Gap occupy prime real estate along this bustling thoroughfare.

For those seeking a slightly higher price range, premium stores like Sisley, Miss Sixty, or Diesel await. Sports enthusiasts can explore renowned brands like Nike, Adidas, Puma, and Lacoste. Beauty aficionados will find a haven at Sephora, MAC, or Italy's beloved Kiko Cosmetics. And if you're on the lookout for exquisite Italian leather goods, Gazelle is a trusted destination that showcases Rome's finest craftsmanship.

In addition to the flagship superstores, Via del Corso is also home to smaller family-run shops that hold their own charm. These hidden gems, like the Alfieri Leather store known for its artisan Made in Italy jackets (located at Via del Corso 2), offer a unique shopping experience.

Keep in mind that the boulevard can get incredibly crowded, especially on weekends and during sale seasons. The sidewalks may become overrun with tourists and locals alike, spilling onto the road as everyone seeks out the latest fashion finds. Stay alert and prepared for the bustling energy that permeates this vibrant shopping destination.

Via del Babuino, the charming street that connects Piazza di Spagna to Piazza del Popolo, seamlessly blends history with modernity. Renowned for its antique and art shops, as well as its inviting bars like the iconic Canova Tadolini café, which was once frequented by esteemed figures like Fellini and Guttuso.

In recent times, Via del Babuino has undergone a restoration as part of the Trident project, preserving its cobblestone elegance and transforming it into a pedestrian-friendly area. With the elimination of parking lots and the widening of sidewalks, the street has become a delightful haven for leisurely window shopping. Here, alongside the antiquities shops, you'll discover luxury brands such as Armani Jeans, Tiffany, Tory Burch, Gente, Maison Margiela, and Valentino, mingling with haute couture boutiques like Sandro, Maje, Brioni, and Compagnia Italiana.

Throughout its history, Via del Babuino has undergone several name changes. The current name, Via del Babuino, is derived from the statue of Silenus, an ancient deity associated with springs and fountains, which is situated in the middle of the street. Cardinal Dezza would bow before the statue every time he passed by, bringing it significant fame. Silenus, portrayed as a disheveled and drunken follower of the wine god Dionysus, is depicted with an ugly and deformed appearance, characterized by a bald head, plump figure, thick lips, and a squat nose resembling a monkey. This led to the street being nicknamed "Babuino," derived from the Romanesco dialect word for "baboon."

For a mpre serene and unhurried shopping experience, make your way to Via Borgognona, running parallel to the bustling Via dei Condotti. This peaceful and picturesque cobblestone street offers a tranquil atmosphere, adorned with lush greenery, and is home to a delightful array of upscale designer fashion houses and hidden gem boutiques, making it the ideal destination for discovering unique gifts. Here, you'll find an exquisite mix of premier Italian and international labels, including Emilio Pucci, Moschino, Fratelli Rossetti, Balenciaga, Roberto Cavalli, Stella McCartney, and BlueMarine.

For fashion-conscious gentlemen, a visit to the elegant menswear store Eddy Monetti is a must. With a rich history dating back to 1887, this esteemed brand offers sophisticated clothing and accessories tailored to the discerning gentleman. Meanwhile, Il Bisonte is the perfect spot to indulge in stylish leather bags and accessories, and Iro showcases minimalist yet chic menswear, womenswear, and accessories suitable for all seasons.

If it's time for a refreshing lunch break, settle down at Ginger, a vibrant and health-oriented restaurant renowned for its delectable vegetable dishes. From creative garden salads to quinoa with goji berries and cucumber, their menu caters to both meat and fish eaters as well. Don't miss their elegantly presented fruit plates, served on ice in silver buckets.

Via Frattina is a vibrant street that houses a multitude of stores catering to various tastes and styles. Here, you'll find an array of renowned brands including Geox, Brighenti, MaxMara, Stefanel, Falconeri, Trussardi, Swarovski, Pinko, Comptoir des Cotonniers, and Polo Ralph Lauren. Notably, Fausto Santini, one of the esteemed Roman fashion houses, is also situated here, offering stunning bags and shoes of exceptional quality. Their footwear fits impeccably, like a glove, while their bags are not only beautiful but also thoughtfully designed to be practical and comfortable.

After a fulfilling day of shopping, indulge in a well-deserved glass of wine at VyTA Enoteca Regionale del Lazio, a contemporary wine bar/restaurant that exclusively stocks wines from the Lazio region. Here, you can savor a variety of delectable entrees expertly prepared to complement the regional wines.

Make sure to pay a visit to the renowned Bar Frattina, the only bar/café on Via Frattina. This charming neighborhood establishment offers excellent coffee and boasts an exceptional selection of rich, dark chocolate gelato that is truly superb(!). Additionally, their walnut gelato is equally delightful. The bar is often frequented by locals, a testament to its quality. Remember to obtain your receipt ("scontrino") first before placing your order at the counter. If you prefer to avoid any additional charges, it is advisable to enjoy your treats inside rather than sitting outside.

In ancient times, Via dei Coronari was a significant path for medieval pilgrims on their way to St Peter's, leading them across the Tiber via Ponte Sant'Angelo. The street owes its name to the rosary sellers (coronari) who populated it during medieval times.

Traversing the bustling Via dei Coronari was not without risks, especially during the Holy Year of 1450 when large crowds gathered. Tragically, around 200 pilgrims lost their lives due to the crush of people or by drowning in the Tiber. While the rosary sellers have been succeeded by antique dealers, the street still preserves its charm with original buildings from the 15th and 16th centuries. Notably, the House of Fiammetta, located at Nos. 156-157, is a remarkable structure associated with Cesare Borgia's mistress.

While the prices may match the expectations for a prime location, Via dei Coronari is teeming with a multitude of shops that offer a wide array of items. In fact, the street is predominantly dedicated to these delightful shops, making it a must-visit destination for an engrossing sightseeing experience.

Tip:
If you're a fan of authentic Roman gelato, don't miss Gelateria del Teatro. Watch through the window near the entrance as they use fresh fruits to create their daily flavors, showcasing the best of Italy, including Amalfi lemons and Alba hazelnuts. Alongside traditional options, indulge in their intriguing combinations such as raspberry and sage or white chocolate with basil.

Nestled near Navona Square, Via del Governo Vecchio is a charming cobblestone street that offers a delightful array of unique finds, making it a haven for those seeking items not easily found elsewhere in Rome.

From vintage boutiques to modern stores, this street caters to all budgets and tastes. Explore the true vintage treasures at Omero & Cecilia, where you'll discover exceptional leather goods and other vintage items. Cinzia specializes in clothing and homeware from bygone eras, while Penny Lane, Civico 93, Arsenico 36, and Kolby offer upmarket fashions, including leather brogues, stylish knitwear, and sharp accessories. Cinema enthusiasts will appreciate Altroquando, an engaging bookshop that spans both sides of the street and specializes in cinema-related books, screenplays, posters, and more.

One of the greatest assets of this street is its hidden gem status, remaining relatively unknown to tourists, and thus makes it an ideal destination for a leisurely stroll, free from the crowds.

Moreover, the street is home to a number of quaint wine bars, such as Cul de Sac and Enoteca "Il Piccolo", perfect for enjoying a glass of wine and soaking in the atmosphere.