Dam Square Walking Tour (Self Guided), Amsterdam

This self guided walking tour takes you to and around Dam Square (New Side) in the historic center of Amsterdam, whose notable buildings and frequent events make it one of the most popular and important locations in the city, much as the whole of the Netherlands. The walk starts from the Centraal Station and includes stops at the neoclassical Royal Palace, the 15th-century Gothic New Church, the Madame Tussaud's Wax Museum, and the National Monument, before ending on one of the most popular shopping streets in Amsterdam.
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Dam Square Walking Tour Map

Guide Name: Dam Square Walking Tour
Guide Location: Netherlands » Amsterdam (See other walking tours in Amsterdam)
Guide Type: Self-guided Walking Tour (Sightseeing)
# of Attractions: 12
Tour Duration: 2 hour(s)
Travel Distance: 2.4 Km or 1.5 Miles
Author: clare
Sight(s) Featured in This Guide:
  • Centraal Station
  • Sex Museum
  • Beurs van Berlage
  • Dam Square Area
  • National Monument
  • Madame Tussauds Scenerama
  • Royal Palace
  • Nieuwe Kerk (New Church)
  • Magna Plaza
  • Amsterdam Museum
  • Begijnhof Chapel
  • Kalverstraat
1
Centraal Station

1) Centraal Station (must see)

When in Amsterdam, you are bound to visit the Centraal Station, one way or another, at least once. With over 1,500 trains pulling in here daily, this is one of the busiest transportation hubs of the city, serving nearly 250,000 commuters per day. In this sense, this is a true heart of Amsterdam!

The Centraal Station began service at the end of the 19th century. Designed by architects P.J.H. Cuypers and A.L. van Gendt, it symbolized the rebirth of the country's once ailing economy.

An interesting fact about this station is that it was built on three man-made islands and its current location is not the one originally chosen. To erect the structure as massive as a railway station on the muddy soil, it took precisely 8687 wooden piles to support the structure. The entire project seemed like a huge blunder and was promptly condemned by many experts, but in the end, the architects managed to pull it off and proved the skeptics wrong.

Today, the Neo-Gothic building stately rises over the banks of the river IJ delighting the numerous beholders, much as the commuters using it daily to get to/from Amsterdam, with its colossal presence and the engineering genius behind its creation.

Why You Should Visit:
A mass transit and cosmopolitan fever hotspot, harmoniously blending neo-Renaissance architecture and modern technology.

Tip:
There are several (free) ferry trips through the canals running from here every 5 or 15 minutes which are very worthwhile. You can cruise right back to the station on the boat if you want to.
2
Sex Museum

2) Sex Museum

What started off skeptically has turned today into one of the key attractions in Amsterdam. Along with a rich past, spectacular art and breathtaking architecture, Amsterdam is home to the most flamboyant sex and erotic industry, as well as the world’s first Sex Museum.

Opened in 1985, the Sex Museum gets on an average over 500,000 visitors every year. Also known as the Venus Temple, the Sex Museum is recorded as the fourth most visited museum in Amsterdam just after the Van Gogh, Rijksmuseum and Anne Frank’s House. Likely so, the museum provides detailed historical accounts of how civilizations sated their carnal desires. (Now, who wouldn’t want to know that).

The museum is definitely not for everyone, only for those who are curious and definitely not children. It is filled with paintings, sculptures, vintage photographs, cartoons and other recordings having one denominator, erotica and sensuality. The Sex Museum also has a vast collection of objects, personal belongings and recordings of personalities of the past who have played a huge role in shaping and influencing the history of sex. This includes people like Marquise de Pompadour, Marquis de Sade, Mata Hari, etc.

Another fun exhibit at the museum is the one dedicated to the practices of the ancient Greeks and Romans. Altogether, the Sex Museum is a fun experience which should not be missed at any cost.
3
Beurs van Berlage

3) Beurs van Berlage

The Beurs van Berlage will be of much interest to those who are intrigued by a city’s architecture. The structure constructed between 1898 and 1903 was built as the stock exchange of Amsterdam. Located in the center of city, the Beurs van Berlage was designed by architect Hendrik Petrus Berlage. Considered as one of the leading architects in Amsterdam, Berlage has contributed to the new wave of modern architectural designs in the city.

Not only is the designer of the building an important figure in the history of the city’s architecture, the Beurs van Berlage itself has influenced many modernist architects and has garnered appreciation from different art schools of Amsterdam. The most unique aspect of the building and its architecture remains its aloof yet simple patterns and designs. Set on the backdrop of vintage Gothic and Renaissance styled buildings, the Beurs van Berlage makes its own stand with its colour, structure and style. Proposed to be ahead of its time, the designs come as a refreshing change and can easily be singled out in the Amsterdam skyline.

Today the building no longer serves as a center for city’s stock exchange but is now used as an exhibition and concert hall. There are also souvenir shops and cafes in the building.
Sight description based on wikipedia
4
Dam Square Area

4) Dam Square Area (must see)

Dam Square lies in the historical center of Amsterdam. The surrounding architecture and frequent public events taking place here make it one of the most important locations in the city. The word “dam” in the name derives from the place's original function – damming the Amstel river. As the matter of fact, it also relates to the name of the city itself – Amstelredamme. Built around 1270, the dam formed the first connection between settlements on the banks of the river.

Gradually, the dam grew wide enough to accommodate a town square, which proved a core of the town's further development. Dam Square, as it's seen today, evolved out of what was originally two squares: the actual dam, called Middeldam; and Plaetse, the adjacent plaza to the west. A large fish market appeared near the spot where ships moored at the dam to upload and download their cargoes. The area eventually became the center of not only the commercial but also the administrative activity (Amsterdam's Town Hall).

Traditionally busy and crowded, Dam Square is grand in terms of shopping. Here, among numerous boutiques, one will easily spot the famous Dutch department store De Bijenkorf.

Why You Should Visit:
A perfect place to feel the pulse of the city, explore different cuisines, shops, enjoy music or sit by the fountain...
As it is well linked to other parts of the city, you'll have a wealth of choices getting to your next destination after strolling through the square.

Tip:
Free, clean toilets available at the De Buenkork shop, 5th floor.
5
National Monument

5) National Monument (must see)

Designed by the famous Dutch architect Jacobus Oud, the Dutch National Monument stands as a memorial to the Second World War. A national icon in Amsterdam, the obelisk is a place famous amongst both locals as well as tourists who visit the city.

Although the structure is popular amongst visitors, very few actually appreciate the underlying symbolism that is crafted on the pillar. Placed in a series of concentric circles, the obelisk is beautifully sculpted with figures of men, canines and birds. The front side of the monument has two male figures that represent the Dutch Resistance Movement while the left and right sides represent the intellectuals and the working class. The canines stand as a symbol of loyalty and suffering. The woman along with the child represents victory, peace and new beginnings, and the doves that ascend to the skies symbolize freedom and liberation.

The urns behind the obelisk hold the soil that was collected from the World War II cemeteries and execution grounds.

Every year, on the 4th of May, the ceremony of Remembrance of the Dead is held at the National monument. The obelisk stands as a representation of all the turmoil, suffering and lives that were lost and sacrificed during the Second World War.

Why You Should Visit:
One of the most important European symbols that recall the immense tragedy of the Second World War.

Tip:
A nice place to make a brief stop along the way to other exhibits within the area.
6
Madame Tussauds Scenerama

6) Madame Tussauds Scenerama (must see)

After taking a good look at the works of some noted figures in Dutch history in various museums in and around Amsterdam, how about taking a look at their life-size figurines? The experience is quite surprising and it is for this very experience that people all over the world come to Madam Tussaud’s.

The space is filled with life-size figurines of artists, craftsmen and famous personalities from the Dutch Golden Era. Along with the various stars of yesteryears, the highlight of the museum is the plethora of global personalities ranging from present-day movie stars, politicians, members of royal families and many more.

With each passing year, the wax models seem more like their subjects than they were before. Capturing a moment with your favorite celebrity from the present or the past is what Madam Tussauds strives to offer to every visitor.

Tip:
Worth climbing to the top floor for a brilliant view of Dam Square!

Opening Hours:
Daily: 10am-8pm
7
Royal Palace

7) Royal Palace (must see)

The Royal Palace of Amsterdam – sitting on the west side of Dam Square at the heart of Amsterdam, opposite the War Memorial and next to the Nieuwe Kerk (“New Church”) – is one of the four palaces in the Netherlands still left at the disposal of the Dutch Royal Family and Queen Beatrix in particular. Built in the 17th century, during the Dutch Golden Age, it was originally designed to house Amsterdam's city hall. After 150 years, circa 1808, the building was taken over by Louis Napoleon, brother of the more well-known French Emperor. Five years later, it reverted back to the Dutch and has since served as the royal palace for the House of Orange through to our day.

Visitors to the Palace are immediately struck by the grandeur of the central hall (Burgerzaal), whose high ceiling, spacious design, high columns, chandeliers and marble floors, complete with two maps of the world with a celestial hemisphere, attest to the Dutch influence and opulence of that period. As if to enhance this feeling further, the grand hall is dominated by that statue of Atlas standing with the world on his shoulders.

In many ways, this historical and architectural landmark illustrates the progression of the Netherlands as a nation. As a town hall, it highlights the importance of democracy and how it contributed to the life of the Dutch, whereas its transformation into a royal property speaks to a time when Holland was in a state of transition. Today, the Royal Palace demonstrates the Netherlands' place in the world: a beautiful, culturally rich nation attractive to many as a place to visit and live.

Why You Should Visit:
If you love opulence, loads of chandeliers and lavish ceiling decoration, this palace won't disappoint.
Very affordable for families; free entrance for under 18s plus senior and student discounts.

Tip:
Check online for opening times beforehand, as the palace may be closed for royal events.

Opening Hours:
Daily: 10am-5pm
Sight description based on wikipedia
8
Nieuwe Kerk (New Church)

8) Nieuwe Kerk (New Church) (must see)

The Nieuwe Kerk or “New Church” is a 14th century temple located on Dam square in Amsterdam, next to the Royal Palace. This church was built to accommodate the growing number of parishioners after the Oude Kerk (Old Church) was no longer able to cope with the task. Repeatedly damaged by fire in 1645, it was rebuilt and assumed Gothic style.

With time, the building acquired some early Renaissance features, while remaining tower-less. The beautifully decorated stained glass windows depict historic events associated with the church, such as the coronation of Queen Wilhelmina. The interior's highlights include admirable altar, great pipe organ, sepulchral monuments with the tomb of Admiral Michiel de Ruyter, a Dutch naval hero, and more. In 1578 the church became Protestant, upon which many of its treasures were removed and frescoes painted over.

After being declared the National Church in 1815, it has been the site of royal weddings and inaugurations. Dutch Prince Willem Alexander and Princess Maxima married here in 2002.

Although still used for recitals, the Nieuwe Kerk is no longer used for services and instead represents a popular exhibition space. The themes of exhibitions held here are varied and include some rather peculiar ones, like the Buddhist art of ancient Bactria. Postcards, books and gifts are sold at a museum store within the church. A popular cafe adjoining the building, called the Nieuwe Café, has a large outer terrace.

Why You Should Visit:
Worth seeing if you like old buildings and history in general, but don’t expect a religious experience.

Tip:
Feel free to step inside the lobby to marvel at the beautiful giant stained glass panes.
Exhibitions can be a little overpriced but good value with the I Amsterdam card.

Opening Hours:
Daily: 10am-5pm
9
Magna Plaza

9) Magna Plaza

Magna Plaza is an elegant 19th century building, currently housing one of the few shopping malls in Amsterdam, located directly behind the Queen's Palace on Dam square. Built in 1895–1899, the building features a mix of Neo-Gothic and Neo-Renaissance styles, and has been a rijksmonument – a listed national heritage site (one of the Top 100) of the Netherlands – since July 9, 1974. The brick exterior is heavily and variedly decorated with dimension stone, including window and door framings. Across the roof edges there are a large number of dormers, each with their own crow-stepped gable. Due to the pear-shaped crowns on top of the towers, the building is colloquially referred to as “Perenburg” (English: pearburg).
10
Amsterdam Museum

10) Amsterdam Museum

Set in the heart of Amsterdam, this historical museum, recently known as the Amsterdam Museum, relays the story of a small medieval town that has evolved to become one of the most influential metropolises in the world.

The exhibited artifacts bring to life the story of the city depicting its growth, downfall and revival. The compelling exhibits, complete with archaeological findings, shed light upon the Medieval and Dutch Golden Age periods, presenting vivid illustration of the rich history of the Netherlands.

This 16th-century building was enlarged and remodeled in 1634 by renowned Dutch “Golden Age” architect duo Hendrick and Pieter de Keyser, who gave it the eternal classic look. Occupied by an orphanage until 1960, the property passed to the museum five years later; the museum ultimately took its shape in 1975.

The collection is spread over three floors comprising paintings, sculptures and archaeological findings, covering various aspects of the city's life including religion, culture, folklore, prostitution, etc.

Opening Hours:
Daily: 10am-5pm
11
Begijnhof Chapel

11) Begijnhof Chapel (must see)

The Begijnhof Chapel, dedicated to Saint John and Saint Ursula, is a Roman Catholic chapel run by the Congregation of the Blessed Sacrament, in the St Nicholas Parish of Amsterdam. Here the commemoration of the Miracle of Amsterdam is maintained. The first steps in the construction of the present chapel were taken as early as 1665, after joining two houses bought for that purpose at the initiative of parish priest Van der Mije (1665-1700); his nephew laid the foundation stone on 2 July 1671. The municipality approved the building plans on condition that the building did not look like a church from the outside. The chapel was designed by the Catholic architect in Amsterdam, Philips Vingboons (1607-78), and was dedicated to St John the Evangelist and St Ursula. In its present form, it has a gallery with a left and a right section, resting on six wooden columns. The front with its leaded ogive windows dates only from the 19th century.

Why You Should Visit:
Great place to see a different side of Amsterdam; very quiet and peaceful even though you are in the middle of the city.
Can be easily combined with a visit to Amsterdam Museum.
Sight description based on wikipedia
12
Kalverstraat

12) Kalverstraat

Kalverstraat is probably the busiest shopping thoroughfare in Amsterdam, stretching across the entire city center. The street is named after the calves market ("kalvermarkt") that was here until the 17th century. A number of high-end and medium-class stores establish their presence on Kalverstraat including Mango, Esprit, Zara, WE, and H&M. The street is also home to the Kalvertoren Shopping Center – a big brash mall with 45 stores, cafes and restaurants, as well as the department store Hema.

Walking Tours in Amsterdam, Netherlands

Create Your Own Walk in Amsterdam

Create Your Own Walk in Amsterdam

Creating your own self-guided walk in Amsterdam is easy and fun. Choose the city attractions that you want to see and a walk route map will be created just for you. You can even set your hotel as the start point of the walk.
Souvenir Shopping

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It would be a pity to leave Amsterdam without having explored its specialty shops and bringing home something truly original. We've compiled a list of gifts and souvenirs, which are unique to Amsterdam, that a visitor might like to purchase to reflect their visit.

Tour Duration: 2 hour(s)
Travel Distance: 2.7 Km or 1.7 Miles
Plantage Walking Tour

Plantage Walking Tour

Amsterdam's Plantage neighborhood has been throughout the centuries a place of rest and entertainment. Beside its impressive 19th-century architecture, there is the historic Royal Zoo, and close-by is the verdantly exotic Hortus Botanicus. Follow this self-guided walk to explore one of the greenest neighborhoods in Amsterdam – a lovely place to stroll and laze.

Tour Duration: 1 hour(s)
Travel Distance: 1.7 Km or 1.1 Miles
Western Canal Belt Walking Tour

Western Canal Belt Walking Tour

One of Amsterdam's most scenic parts, the Western Canal Belt is where the web of historic canals is most tranquil. Various attractions are found here, from tiny shops and cafes to churches, museums and galleries. Fine views and excellent shopping opportunities abound particularly in the "Nine Little Streets" that run between the canals. Take this self-guided walk to explore the best...  view more

Tour Duration: 2 hour(s)
Travel Distance: 2.6 Km or 1.6 Miles
Southern Canal Belt Walking Tour

Southern Canal Belt Walking Tour

Grachtengordel (Dutch for the Canal District) is an international icon of urban planning and architecture in Amsterdam. Still very much intact after four centuries, the area is known for its small bridges, crossing the canals, and 17th-century homes. Forming a horseshoe around the Old City Centre, the Canal Ring comprises Herengracht, Keizersgracht and Prinsengracht canals, built during...  view more

Tour Duration: 2 hour(s)
Travel Distance: 3.3 Km or 2.1 Miles
Amsterdam Food Walk

Amsterdam Food Walk

Starting from the historic Dam Square area, passing through the posh Western Canal ring, and ending in the conveniently-located Jordaan neighborhood, this self-guided walk takes you through Amsterdam's interlocking canals, prettily lit bridges, and a maze of streets laden with some of the most diverse eateries and bars.

From top tastes such as raw herring to indulging in an infinite range...  view more

Tour Duration: 2 hour(s)
Travel Distance: 2.8 Km or 1.7 Miles
Red Light District Walking Tour

Red Light District Walking Tour

Red Light District is the medieval city center of Amsterdam, known for its canals and narrow alleys lined with old-school bars, exotic nightclubs and brothels surrounded by neon-lit red-lights. While legalized prostitution is the main attraction here, alongside sex shops, sex theaters, peep shows and coffee shops selling cannabis, the area also abounds in historically important sights well worth...  view more

Tour Duration: 2 hour(s)
Travel Distance: 2.2 Km or 1.4 Miles

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